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What Are Backlinks and Why Are They Important?

What Are Backlinks and Why Are They Important?

What your business should know about backlinks.

As a business owner, you’re probably aware that search engines like Google consider some factors when ranking your website. Your website should already contain high-quality content and well-written content to optimize your search engine optimization (SEO). To continue boosting your page rank, your next step is to integrate some high-quality backlinks.

Backlinks are an integral part of any long-term SEO strategy, and when implemented effectively, these can be a strong driver of website traffic. Internal links and external links are forms of backlinks. These are created when one website links itself to another. An internal link is a backlink that you generate, such as directing visitors to another website. You’re providing useful information for visitors, but you also risk driving them away. Try to use these sparingly. External links are conceived by other sources, not on your website. Other blogs, retailers, and businesses could link to your website, driving traffic there. This is referred to as ‘earning’ backlinks because it’s a link-building opportunity that enriches your site and demonstrates that your peers respect you.

Backlinks are essential for SEO campaigns because when another website links to another, search engines will take it as a sign that the website being linked is safe and important for the topic being searched. We all know that being in Google’s good books can help to put a site on the map – quite literally. When a website backlinks to your page, search engines will add a mark that your website is worth looking into, thereby boosting its search visibility.

Where users come across your link is important, too. Search engines highlight links that are included in other’s written content as more relevant to an overall website. Search engines reward authentic backlinks that work to help guests find information that is genuinely useful to them.

Backlinking is important for your digital marketing strategy. Establishing and maintaining a successful SEO and digital marketing strategy is no easy task. Luckily, the experts at GTK Analytics have the experience and resources to assist you with all your digital marketing needs.  Contact us today to see what we can do for your business.

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