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What to do When Your Search Engine Rankings Drop

What to do When Your Search Engine Rankings Drop

Have your business’s SEO results dropped? Here’s how you can recover!

You write top-notch content for your website. You keep up with social media profiles.You’ve even included a few backlinks. Then one day you notice it. Your visitors and traffic from search engines aren’t as high as they once were. Your search engine rankings are dropping. Fear not, this is a situation that happens to many businesses.

It’s easy to have a knee-jerk reaction and consider keyword stuffing and buying links, but don’t be tempted as these options could end up hurting you in the long run. Here’s how to recover when your search engine rankings drop.

Think about recent changes to your website.

A common mistake is changing the website without thinking about the consequences. If you change some pages, alter site navigation, or move the website completely, ensure it is handled correctly. If your team added or removed internal links, that could change the way link equity flows through your site, changing Google’s perceived value of the pages on your site.

Check your overall content strategy.

If your site content is thin, rarely updated or stuffed with keywords or lacks keywords entirely, search engines will struggle to work out what your website is about. Now is a good opportunity to reassess your website copy and blog content. If you can’t keep up with the latest Search Engine Optimization (SEO) practices, let professional content writers handle it for you.

Contact a team of professionals.

SEO practices are constantly evolving so it can be difficult to avoid all the new pitfalls that emerge.  If you fear that your website is not using SEO effectively, then you might want to consider getting outside help. To find the SEO experts your business needs, trust the team at GTK Analytics. For the best SEO optimization, custom website design, and original written content, we are your one-stop shop for all of your business’s digital marketing needs. Check out our services for more information or give us a call directly!

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