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web design mistakes

What’s Wrong with My Website?

Could your business be turning away customers with these web design mistakes?

Believe it or not, but consumer habits are changing. In order to keep your business afloat, it needs to change with it. People are choosing to visit retailers, insurers, real estate professionals, charities, and others online than ever before.

Business owners are slowly realizing that having an online presence is no longer enough to guarantee client sales. Now, more than ever, a website needs to look good, work effectively, and meet consumer demand. Sounds like a tall order, right? Not with the help of web design experts. We can help you to determine what is wrong with your website that is causing you to miss out on sales.

Design

A stunning website is important, but it’s not all about looking pretty. The most important part of a great design is user functionality and converting those users into sales. Remember the last time you opened up a website that looked old and worked poorly. Did you stay on it long? Did you call up the business to inquire about their services? Probably not. If information isn’t easily accessible on your site and if your site looks outdated, the user may not feel inclined to contact you.

Mobile

Individuals are less on their laptops and computers and more on their phones. This creates a high need for you to create a mobile-responsive site. If clients see a website with poor visibility and navigation, they’ll simply go somewhere else. Cell phones have smaller displays and will often distort visuals on regular websites, so it’s wise to take some time to develop a high-quality, user-friendly mobile site. You should focus on the essential features of your site, well-written content, and enlarge interface elements for easy touchscreen navigation.

Content

With the abundance of information on the internet already, you want to ensure that your content doesn’t get lost in the abyss. It’s important to make sure that the information on your website is appropriate, on-topic, well-written, and syndicated all the way through. Regular and relevant content will help to increase your authority on a given subject to improve your position within the search engine results pages.

Making web design mistakes is easy when you’re focused elsewhere – so hand it off to the professionals. Whether you need custom website design, clickable blog content or site hosting, the team at GTK Analytics, formerly Stratosphere Marketing Solutions, can help! Our savvy team knows just how to handle your digital marketing needs.

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