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4 Ways Your Business Can Look Better on Twitter

4 Ways Your Business Can Look Better on Twitter

Struggling to maximize those 140 characters? Use these tips to look better on Twitter!

Twitter has over 310 million monthly active users. That’s a lot of eyes that could potentially be drawn to your business – if you’re using this platform well. Do you want help using this short-but-sweet social media? Here are four ways your business can look better on Twitter.

Detox your follow list.

When was the last time you cleaned out your follow list? People are more likely to follow Twitter users who have more followers than people they follow. It makes you look legitimate, since following individuals in bulk, in the hopes they’ll follow you back, is a common – though slightly spammy – way to rack up followers. If you’re following people who haven’t tweeted since 2011, this is the time to cut that tie.

Keep your branding consistent.

We recently talked about the importance of branding. Don’t forget about it when you’re on social media! Choose a header photo that fits with your website, so people see consistency when they navigate from your Twitter to your site. Similarly, select an appealing, brand-consistent profile picture.

Follow freely – to a point.

Now that your branding is solid, and your follow list is decluttered, you can engage across the Twittosphere. Find accounts with similar interests, whether that means people and businesses in your local community or others in your industry. Your follow list can be a resource to help you come up with ideas for new Tweets!

Be active.

Look, no one’s going to want to follow you if you’re boring on Twitter. Boring could mean not doing anything at all, not engaging with other people, or posting content that’s uninteresting. Make sure you keep your tweet content fresh and fun. Retweet and like other people’s posts, too. This shows that you care about your Twitter community and want to contribute to it, which will help you gather even more followers!

If this sounds like too much to add to your plate, don’t worry! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even take over – your Twitter account. Call us to learn more!

best chrome extensions for work

Roundup of the Best Chrome Extensions for Work

Our list of the best Chrome extensions for work to make 40 hours of your week better. You’re welcome.

In the modern workplace, we spend a lot of time at our computers. And we spend a lot of that time using the internet. You have a number of browser options, but Chrome is well worth taking for a spin. If you’re already using Google as your primary search engine, it just makes sense to use that engine from Google’s browser. What’s more, Chrome offers a plethora of additional software from outside developers that can make your work life more productive! Here’s a roundup of just a few of the best Chrome extensions for work and a brief summary of what they can do for you.

  • AdBlock: It’s pretty simple. This extension blocks ads.
  • Full Page Screen Capture: Have you ever been frustrated trying to screenshot a webpage you can’t fit in your browser? You don’t have to be! This extension grabs your current webpage and converts it to a clean .png file for you. (We used it to grab the image of Momentum in this post).
  • Grammarly: You’ve probably already heard us talk about Grammarly – it’s cause we’re big fans. It’s basically spell check for all of your on-page writing. And yes, it can even check your Facebook posts for you!
  • Lazarus: We’ve all experienced the frustration of filling out a long web form, only to find that the page has timed out or crashed. You reload the page – and everything’s gone! Fear not, Lazarus will autosave as you type and reload the form for you.
  • Momentum: Swap out that boring new tab page in Chrome with stunning imagery. Momentum will also remind you of your day’s goals, let you build a to-do list, give you the local weather, and offer an inspiring quote. But really, it’s just pretty, which is why we pictured it in this post.
  • Stay Focused: Having trouble with productivity? Stay Focused will force you to limit your time on those pesky time-sucking internet distractions (looking at you, Facebook and Twitter).
  • Toggl: Having trouble scheduling your day? Need to keep an eye on how much time things are taking you or your team? This easy extension adds a timer to pretty much any web tool for easy tracking and data storage.

Try them out and let us know which ones you love! Or, if we missed a favorite that you think is one of the best Chrome extensions for work, let us know so we can take it for a spin ourselves! For more digital tips and tricks and all of your digital marketing needs, contact Stratosphere Marketing Solutions in Westlake Village, California.

Best Time to Post: Social Media

Best Time to Post: Social Media Edition

If you want to get more from your social media, use this guide on when to post.

Posting to social media requires a little, if not a lot, of work. You have to think of something clever, write it in brief but catchy words, and then go through the hassle of actually getting it live. It can be a huge bummer, then, when your posts don’t get the engagement your hard work deserves. If you knew there was one easy change that could significantly improve your posts’ success, wouldn’t you do it? There is: change the time you post! Here are the best times to post on a variety of social media outlets.

Blogs

While you would want to post on other forms of social media, when others are active, blogs are different. If you push out blogs when everything else is coming up in people’s news feeds/inboxes, your blog will likely just get skimmed–if you’re lucky. Consequently, the morning is the best time for blog posting, and Mondays are the best days for that publishing.

Facebook

First and foremost, post later in the week. As people get ready for the weekend, they’re a lot more likely to be perusing their feed. Studies show that posts published on Thursdays and Fridays get 18 percent more engagement.

Later in the day is also better. While studies vary on exactly when you should hit “post,” they generally put the best times between 1:00 p.m. and 7:00 p.m.

Twitter

Studies show that the best time to publish a tweet that you want to get retweeted is 5:00 p.m. They also say that weekday tweets get 14 percent more engagement than their weekend counterparts, and the best times for click-through is 12:00 p.m. and 6:00 p.m. (think: people bored on their lunch breaks/commutes).

We hope this helps you get more for the energy you put into your social posting. Don’t miss our post next week to find the best time to send out that email marketing piece you’ve got saved in your drafts!

You can use this guide to get more from your social media, or you can let the experts do it for you! For all of your digital marketing needs, contact Stratosphere Marketing Solutions in Westlake Village, California today.

Straight Outta Somewhere

Straight Outta Stratosphere

 

With the recent release of the movie Straight Outta Compton, many businesses have latched on to the acclaimed success of the film in order to grow their brand. And if you’ve been on any form of social media in the last few weeks, the “Straight Outta Somewhere” campaign has most likely been on your feed! According to an article written by the Business Insider, the campaign trended No. 1 for two days in a row on Instagram, Twitter, and Facebook, and simultaneously had an average of 15,000 #Straightoutta tweets and retweets per minute! Business Insider also stated, that in just 7 days from when the viral campaign began, it had over 7 million visits, 6 million downloads, and over 400,000 tweets!

So how does every business achieve this success? Over the years, finding a way to successfully advertise your business through Internet marketing has become one of almost every company’s goals. With businesses around the world trying to capture the same recognition as the “Straight Outta Somewhere” campaign, we are here to give our insight on how you can utilize the power of viral marketing! 

Understand Your Target Market

To be successful in any form of marketing, you have to know whom you are talking to. This is an essential part of building your brand and being recognized. Once you are aware of who your target market is, do something that will capture the attention of this audience! Your audience must be fully interested in what you are showing them to make them “share” your brand with others.

Keep It Simple & Engaging

Almost all viral campaigns are both user-friendly and interactive! Allow your audience to become a part of your brand by using hashtags or other interactive tools. This will give you publicity without even working for it! Keep it #engaging and simple, and watch your brand grow!

Know The Power of Visual Impact

In a world of Internet consumers who live by instant gratification, you have one chance and right around 3 seconds to grab our attention! This means get creative! A picture says a thousand words, and with an era of creative geniuses you must pick a powerful visual that will stand out amongst the millions we see everyday. Think out-of-the-box and let your brand go viral!

If you are looking to build your online marketing presence and create a social media empire for your company, contact us today!

social media marketing tips

Social Media Best Practices for your Small Businesses

 

Social media plays a pivotal role in the business world, and is a key piece to your business’s marketing plan.  It is more than having a Facebook page or tweeting once a week. Social media marketing is about increasing brand awareness and customer loyalty; it requires thought, time and planning. But how do you know if you are utilizing all of these platforms properly?

Fortunately, your marketing team here at Stratosphere has put together some helpful tips!

Facebook

When searching for your company online, your Facebook page will be one of the first things—after your website—to pop up. It’s a great channel to have all your information in one easily-accessible spot on one of the biggest social media platforms in the world.  When using Facebook you will want to:

  • Ensure that your business has a Facebook Business page and is not set up as personal profile. Facebook can (and will) go through and delete your profile if it is a business.
  • Make sure that all of your needed information is filled out on your page, such as: website, phone number, address, about section, etc. so that if interested, people can get in touch with you.
  • Use a cover and profile photo that matches your brand image and theme, like a logo.
  • From your personal profile, invite all your friends to like your Business page.
  • Post statuses, blogs, and photos that not only relate to your industry, but throw some fun facts, holiday posts or personal company things as well! Many studies have shown that Facebook posts with images are more likely to attract attention and engagement versus those without.
  • You can “boost” certain posts with a little help from your credit card to reach a larger viewing audience.
  • Ask current or past clients to leave you a review or a star rating. It’s one of the first things you see when you pull up your page, so do everything you can do get those 5 stars.
  • Lastly, engage back with your followers via “likes,” as Facebook calls them. If someone comments, comment back or like their comment! Acknowledge their contribution.

Twitter

Conversations on Twitter are just like face-to-face encounters you have with customers.  You want to create Tweets that establish an ongoing dialogue with your followers.

  • The majority of your Tweets, about 80%, should focus on driving interactions with your followers – such as retweets, replies, and favorites.
  • Observe what other businesses in your industry are doing on Twitter. You can find competitors and monitor relevant conversations using search.twitter.com.
  • A good strategy is to have each day of the week represent a different topic, e.g. Wednesdays are helpful tips, Fridays are fun facts, and so on.
  • You will want to use the most relevant #hashtags; think of what people would be searching, as #hashtags are used to categorize posts. You don’t want your #hashtags to be lengthy or too vague.

LinkedIn

Unlike other social media platforms, LinkedIn is more than a social site.  LinkedIn was developed with a business mindset to bring together a community of professionals.  Enhance your company page with these simple but powerful tips:

  • Make sure you completely fill out your company description and add your company logo and banner image. You will want all of your social media platforms to have the same branding as your website.
  • Include a large image that explains who you are and what services you provide.
  • Company specialties act as SEO keywords within LinkedIn, so include as many terms as possible that properly represent the services your business offers.
  • Have employees with personal LinkedIn profiles connect to the company page. You will also want to make sure their personal profiles are completed.
  • Follow LinkedIn Influencers and build a curated feed of industry related news, i.e. share pertinent articles.
  • Posts images, videos, company news, and industry trends.

To learn about best practices for your personal LinkedIn, check out our blog Tips for Creating a Rockstar LinkedIn Profile.

You will want to post, tweet, and share at least once a day, at various times, so that followers get fresh content on their feeds.  Make sure your posts and tweets link back to somewhere helpful to give followers a better experience and capture more referral traffic. Don’t just post or feature your own products. It is a great idea to repost, retweet, and share articles from other people and businesses.

Not sure where to get started? Contact Stratosphere Marketing to learn about our custom-tailored packages and get your social media marketing on the right path!

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