Struggling to maximize those 140 characters? Use these tips to look better on Twitter!
Twitter has over 310 million monthly active users. That’s a lot of eyes that could potentially be drawn to your business – if you’re using this platform well. Do you want help using this short-but-sweet social media? Here are four ways your business can look better on Twitter.
Detox your follow list.
When was the last time you cleaned out your follow list? People are more likely to follow Twitter users who have more followers than people they follow. It makes you look legitimate, since following individuals in bulk, in the hopes they’ll follow you back, is a common – though slightly spammy – way to rack up followers. If you’re following people who haven’t tweeted since 2011, this is the time to cut that tie.
Keep your branding consistent.
We recently talked about the importance of branding. Don’t forget about it when you’re on social media! Choose a header photo that fits with your website, so people see consistency when they navigate from your Twitter to your site. Similarly, select an appealing, brand-consistent profile picture.
Follow freely – to a point.
Now that your branding is solid, and your follow list is decluttered, you can engage across the Twittosphere. Find accounts with similar interests, whether that means people and businesses in your local community or others in your industry. Your follow list can be a resource to help you come up with ideas for new Tweets!
Look, no one’s going to want to follow you if you’re boring on Twitter. Boring could mean not doing anything at all, not engaging with other people, or posting content that’s uninteresting. Make sure you keep your tweet content fresh and fun. Retweet and like other people’s posts, too. This shows that you care about your Twitter community and want to contribute to it, which will help you gather even more followers!
If this sounds like too much to add to your plate, don’t worry! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even take over – your Twitter account. Call us to learn more!