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Tips to Better Brand Your Insurance Agency

3 Tips to Better Brand Your Insurance Agency

Want to compete with major carriers and win local business? These three tips can help you brand your insurance agency in a way that sets you apart from the competition. 

Independent insurance agencies have their work cut out for them. They have to show people that there’s a reason to deviate from the major carriers and choose a smaller, lesser known company. Fortunately, they’ve got personalized service, greater policy options, and local knowledge to back them up. But how do they spread the word? Here are a few tips to help you brand your insurance agency and win business this year.

  1. Be consistent. Why do people choose the major carriers? They know them. You can compete with that familiarity, but you need to be diligent. Make sure that every email, contract, flyer, etc. that leaves your agency has consistent branding. Over time, you can make sure people are as familiar with your logo and quality of service as they are with one of the big carriers!
  2. Be memorable. It’s worth putting in time, energy, and money towards creating solid branding now. It’s a whole lot easier (and cheaper!) to invest today than having to rebrand your agency once its name is already out there. Take your time to find branding you’ll feel proud to share during every customer interaction.
  3. Be relevant. Your branding won’t mean much to people if the messages to which it’s attached aren’t relevant. Your value, over a large carrier, is that you know your community and its people. Show that you do! Be a presence at local events and share about community happenings on social media. Keep your branding attached and you’ll be a known name in no time.

Do you need help branding your insurance agency? Whether you want to upgrade with a more active social media presence, a new logo, or a website redesign, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

how to hashtag

How to Hashtag: What You Should Know About the Power of the Pound Sign

If you’re not sure how to hashtag, this dos and don’ts guide can help!

Remember when we called # the pound sign? Well, it won’t be long before most people don’t. In fact, the Oxford American Dictionary added “hashtag” to its official vocabulary over five years ago! Clearly, hashtags have a place in modern society. Are you using them well? Here are a few dos and don’ts to help you learn how to hashtag in 2016.

  • DO use it as a branding tool. Branded hashtags don’t have to include your company name. Take REI’s hugely successful #optoutisde or Nike’s #betterforit as examples. By capturing business values in a concise, memorable hashtag, you give people an easy way to be a part of your business’s overarching social media conversation.
  • DON’T hashtag for hashtagging’s sake. So you know that #nationalscotchday is trending today (cheers, Scotch lovers!), but you’re posting something that isn’t even remotely related to this kind of whiskey. Don’t hashtag #nationalscotchday. Sure, someone might see your post because of your hashtag, but they’re not going to like your completely unrelated content while trying to celebrate their favorite liquor.
  • DO keep it simple. Long hashtags are not only challenging to read; they’re very unlikely to trend. You could probably have guessed this if you’ve been annoyed while trying to type a 20-character hashtag without autocorrect there to help you!
  • DON’T be too heavy handed. Hashtags are a great way to extend the reach of your post and connect with like-minded social media users. They’re also an excellent way to spam people. Keep your hashtags relatively minimal to avoid looking like a spam-happy account.

Need help? We can go way beyond this brief how to hashtag guide to completely transform the way you interact with people online! To learn more about how digital marketing can help you extend your network and get more business, contact Stratosphere Marketing Solutions in Westlake Village, California.

best chrome extensions for work

Roundup of the Best Chrome Extensions for Work

Our list of the best Chrome extensions for work to make 40 hours of your week better. You’re welcome.

In the modern workplace, we spend a lot of time at our computers. And we spend a lot of that time using the internet. You have a number of browser options, but Chrome is well worth taking for a spin. If you’re already using Google as your primary search engine, it just makes sense to use that engine from Google’s browser. What’s more, Chrome offers a plethora of additional software from outside developers that can make your work life more productive! Here’s a roundup of just a few of the best Chrome extensions for work and a brief summary of what they can do for you.

  • AdBlock: It’s pretty simple. This extension blocks ads.
  • Full Page Screen Capture: Have you ever been frustrated trying to screenshot a webpage you can’t fit in your browser? You don’t have to be! This extension grabs your current webpage and converts it to a clean .png file for you. (We used it to grab the image of Momentum in this post).
  • Grammarly: You’ve probably already heard us talk about Grammarly – it’s cause we’re big fans. It’s basically spell check for all of your on-page writing. And yes, it can even check your Facebook posts for you!
  • Lazarus: We’ve all experienced the frustration of filling out a long web form, only to find that the page has timed out or crashed. You reload the page – and everything’s gone! Fear not, Lazarus will autosave as you type and reload the form for you.
  • Momentum: Swap out that boring new tab page in Chrome with stunning imagery. Momentum will also remind you of your day’s goals, let you build a to-do list, give you the local weather, and offer an inspiring quote. But really, it’s just pretty, which is why we pictured it in this post.
  • Stay Focused: Having trouble with productivity? Stay Focused will force you to limit your time on those pesky time-sucking internet distractions (looking at you, Facebook and Twitter).
  • Toggl: Having trouble scheduling your day? Need to keep an eye on how much time things are taking you or your team? This easy extension adds a timer to pretty much any web tool for easy tracking and data storage.

Try them out and let us know which ones you love! Or, if we missed a favorite that you think is one of the best Chrome extensions for work, let us know so we can take it for a spin ourselves! For more digital tips and tricks and all of your digital marketing needs, contact Stratosphere Marketing Solutions in Westlake Village, California.

LinkedIn Tips for Insurance Agents

LinkedIn Tips for Insurance Agents You Can Start Using Today!

Are you using your professional network? Get more from it by using these LinkedIn tips for insurance agents! 

In our digital age, having a social media presence is key. Even if you’re not very tech-savvy in your personal life, your insurance agency needs to have a strong online presence. Social media is a big part of that. Feeling overwhelmed? LinkedIn is a great place to get started because it’s designed to connect people for commercial (rather than personal) pursuits. Are you making the most of this powerful platform? Use these LinkedIn tips for insurance agents to make sure your agency is wowing on the web.

  • Have a Proper Profile. Potential clients or network connections are a whole lot less likely to connect with you if all your profile offers is a ho-hum description and a fuzzy picture (or, worse yet, no pic at all!). Set yourself up for success on LinkedIn by setting up your profile. It should include a great photo, headline with relevant keywords (hint: “insurance” is a good one), applicable skills, memberships, and awards.
  • Learn Your ABCs. Always Be Connecting. The more connections you have, the larger your network – and the easier to gather information and generate leads from it. Whenever you get a business card from a new contact, go connect with that person on LinkedIn.
  • Cultivate Content. Make sure you’re staying relevant. Promote blog content from your own site and/or use LinkedIn Publisher to share your content. When you use Publisher to put content out there, it automatically puts it in front of thousands of users thanks to LinkedIn’s Pulse network. Just keep in mind that you don’t own the content you publish to Publisher, so it’s a good idea to keep the most important topics for your own blog.

Are you taking advantage of LinkedIn’s potential? To talk to a digital marketing expert who can make sure you are and give you more LinkedIn tips for insurance agents, contact Stratosphere Marketing Solutions in Westlake Village, California! We specialize in marketing for the insurance industry and are dedicated to helping agents across the country get more out of their digital presence. Call us today!

Blog Writing Tips

Blog Writing Tips Anybody Can Use

If you’re having trouble writing for your blog, use these easy tips.

Blogging isn’t easy. It requires time, thought, and good writing. Even if you can find the hours in the day and mental energy to sit down at the computer and write a blog, putting together an engaging piece can be a challenge. The good news? You can use these blog writing tips to craft better blogs that earn you better engagement.

  • Ask questions. Do you want people to actually read your blogs? Are you hoping to inspire them to some sort of action (like calling your business)? You probably answered yes to those questions, so you’re reading this sentence. Start your blog by asking questions that your readers will answer with an emphatic, “Yes!” That way, you get engagement from the get-go and set them up to agree with the rest of your blog.
  • Use second person. We’re self-centered by nature. So when you use second person (e.g. you, your, yours), people feel like you’re focusing on them – and they like it. Using second person makes it easier for your audience to engage.
  • Make it easy. In our information-saturated age, people like bite-sized bits. Use bullets, bolded words, and regular paragraph breaks (see what we did here?) to make reading through your content feel manageable to your readers who want to be able to skim it in 5 seconds.

Are you tired of writing your own blogs? Or running out of time to do it? Or even not doing it at all?! To have 100% original, expert-level blogs written just for your business, contact Stratosphere Marketing Solutions in Westlake Village, California. As digital marketing experts, we can take over your blogging – ensuring you have a carefully crafted blog each week to drive online engagement and search engine ranking improvement. To learn more about the blog packages we offer, SEO-focused blogging, or any of our digital marketing services, call us today!

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