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website content creation

How to Use Content to Make Your Website More Actionable

Tips for making your website’s content more valuable for readers.

When discussing content marketing, many get caught up on SEO strategies and optimizing their website’s content to reach as many people as possible.  However, what is sometimes overlooked is the actual quality of the copy you produce for your site; specifically, the actionability of your content.  Actionability refers to the value that readers can derive from your content.  To be actionable, your site’s copy must be specific, engaging, trustworthy, and actually useful to your readers’ everyday lives.  However, creating actionable content for your website is easier said than done.  Want to offer your website visitors value, but not sure where to start?  Then try out these suggestions to improve the quality and actionability of your site’s copy.

1) Offer Examples Frequently

One way to make your content more engaging is by using real-life, or relatable examples to back up the points that you offer.  This strategy is particularly useful when you are offering tips or advice to your readers.  When you illustrate how your advice applies to real-world situations, you are demonstrating that it has real value to the reader, and shows them how they can benefit from implementing it.

2) Make Use of Visuals

Content doesn’t always refer to written copy.  It also encompasses visual forms of media such as infographics, pictures, videos, webinars, and so on.  For many people, reading through a block of text is unappealing, and they skim through it at best.  To ensure that you are getting your points across clearly, consider using visual cues to keep your readers engaged.  By supplementing text posts with pictures or small video clips, you can maintain your website visitors’ interest and ensure that they are actually absorbing the information that you are offering.

3) Focus on the Essentials

In your quest to offer more actionable content, it’s important that you do not get too bogged down with the specifics.  In other words, you should not get so caught up in your explanations that you lose sight of the overall goals of your post.  When deciding which points are most actionable, ask yourself these questions:

  • Is it going to add value to the end goal of the content piece?
  • Do the readers really need to know about it?
  • What is the worst thing that could happen if you included a certain action?
  • Are all the actions in the post consistent with each other?

This is some of the advice that you should keep in mind when trying to make your website’s content more actionable.  Do you need help with your site’s content marketing or other digital marketing needs?  Then contact the team at GTK Analytics.  As experts in the fields of web design, web development, and digital marketing, we have the experience and resources to make your company’s website a success.

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