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Mobile Responsive Website

The Scoop on Why You Need a Mobile Responsive Website

Make the move to a mobile responsive website.

How many of you are constantly glued to your phones? That’s what we thought; this tech era has left flip phones and outdated websites in its wake, welcoming in apps, mobile responsive websites, and new digital marketing methods. While you, as a business owner, may be convinced that your marketing is on point, have you considered your web page? If you don’t have a mobile responsive website, you could be missing out on a lot of business.

When websites aren’t mobile-friendly, they not only cause a headache for users to scroll in and on, but it means that the business loses potential clients. A responsive website is critical to your marketing – here’s why!

Accessibility. The website is the core of your online presence, therefore, if a user finds your site difficult to navigate on their phone, they’re likely not to spend time trying to figure it out. By making your webpage easier to use on cellphones, tablets, and laptops, you’re essentially allowing your webpage to be visible by all who visit it – without any hassle!

Time. Time is of the essence, right? The recommended time that the content above the fold on a mobile device should load is under one second, while the entire page should load in under two seconds. When a user has to wait too long for a page to load, there’s an extremely high chance that they’ll leave your site.

SEO. Believe it or not, but Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google to crawl your site, allowing it to rank higher and perform better.

While you’re at it, take a look at your website? Does it need an upgrade on design, content, and mobile responsiveness? That’s why our team of web designers and developers is here. If you want a website that’s in keeping with the latest trends, including mobile response, contact Stratosphere Marketing Solutions in Westlake Village, California.

Best Time to Post: Social Media

Best Time to Post: Social Media Edition

If you want to get more from your social media, use this guide on when to post.

Posting to social media requires a little, if not a lot, of work. You have to think of something clever, write it in brief but catchy words, and then go through the hassle of actually getting it live. It can be a huge bummer, then, when your posts don’t get the engagement your hard work deserves. If you knew there was one easy change that could significantly improve your posts’ success, wouldn’t you do it? There is: change the time you post! Here are the best times to post on a variety of social media outlets.

Blogs

While you would want to post on other forms of social media, when others are active, blogs are different. If you push out blogs when everything else is coming up in people’s news feeds/inboxes, your blog will likely just get skimmed–if you’re lucky. Consequently, the morning is the best time for blog posting, and Mondays are the best days for that publishing.

Facebook

First and foremost, post later in the week. As people get ready for the weekend, they’re a lot more likely to be perusing their feed. Studies show that posts published on Thursdays and Fridays get 18 percent more engagement.

Later in the day is also better. While studies vary on exactly when you should hit “post,” they generally put the best times between 1:00 p.m. and 7:00 p.m.

Twitter

Studies show that the best time to publish a tweet that you want to get retweeted is 5:00 p.m. They also say that weekday tweets get 14 percent more engagement than their weekend counterparts, and the best times for click-through is 12:00 p.m. and 6:00 p.m. (think: people bored on their lunch breaks/commutes).

We hope this helps you get more for the energy you put into your social posting. Don’t miss our post next week to find the best time to send out that email marketing piece you’ve got saved in your drafts!

You can use this guide to get more from your social media, or you can let the experts do it for you! For all of your digital marketing needs, contact Stratosphere Marketing Solutions in Westlake Village, California today.

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