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What To Expect From The New Facebook Mobile Layout

When people want to find out more about you, they typically head straight to your Facebook page, not your Twitter or website. To help you make the best first impression possible, Facebook recently unveiled new features, including a new layout and moving avatars, helping your profile become more engaging on mobile platforms.

Via Facebook.

Via Facebook.

The new profile videos are short video clips that can be up to 7 seconds and play in a loop when someone visits your profile. The videos can be shot with your mobile device and help to make your profile more interactive and less static. The profile videos were added to address the increasing number of videos that Facebook users were creating and posting to their profiles.

The new motion avatar is not the only change that Facebook is making. A refreshed layout is also coming to your mobile device, putting the profile video or picture in the center of your profile, instead of off to the left, and enlarging the picture to make it easier to see. A new customizable space has also been added the top of profiles that allow users to put whatever information they want to let visitors to their profile get to know them a little better. Users can add various content to this new portion, including a one-line bio, work and education information, and so on.

For more information on the new mobile Facebook update and how it can add to your social media marketing, contact Stratosphere today!

testimonials

Testimonials: Instant Credibility

The online world provides consumers with the unlimited power of educating themselves prior to any decision making. From word of mouth, to likes, comments, reviews and testimonials – clients love to share their experience whether good or bad.

The relationships you foster with your clients can be used to leverage your brand reputation in the online sphere for future business.

Website: Most consumers will search your company through a referral from word of mouth. If your website is optimized correctly, it will be the first thing that pops up when searched! Testimonials along with the branding on your website help to reaffirm your company’s image.

Local Directories: When searching for a particular service, consumers are doing extensive research before making any sort of monetary decision. Whether it be, Yelp, YellowPages, Angie’s List, White Pages, etc. Consumers are able to share their experience, as well as rate your company too. Be sure to respond to reviews to stay connected and mediate concerns.

Social Media: Social media pages, specifically Facebook, are great channels for clients to stay connected with your company! Reviews and five star ratings look great for your profile and are a great addition to aid in your SEO efforts!

Not sure how to ask?

With clients you have a strong and close relationship with, a personal phone call is the best way to go. However, another alternative is a an email campaign. Ask your designated Account Manager for more information on how you can create a custom design, list and analytic tracking campaign.

 

Testimonials and reputation management go hand in hand. Securing your company’s online profiles and tracking reviews allows you to stay ahead of the competition and be confident in your company’s reputation. Allow Stratosphere to do the work for you, and grow your business to its full capacity. The sky is the limit, contact us today!

Straight Outta Somewhere

Straight Outta Stratosphere

 

With the recent release of the movie Straight Outta Compton, many businesses have latched on to the acclaimed success of the film in order to grow their brand. And if you’ve been on any form of social media in the last few weeks, the “Straight Outta Somewhere” campaign has most likely been on your feed! According to an article written by the Business Insider, the campaign trended No. 1 for two days in a row on Instagram, Twitter, and Facebook, and simultaneously had an average of 15,000 #Straightoutta tweets and retweets per minute! Business Insider also stated, that in just 7 days from when the viral campaign began, it had over 7 million visits, 6 million downloads, and over 400,000 tweets!

So how does every business achieve this success? Over the years, finding a way to successfully advertise your business through Internet marketing has become one of almost every company’s goals. With businesses around the world trying to capture the same recognition as the “Straight Outta Somewhere” campaign, we are here to give our insight on how you can utilize the power of viral marketing! 

Understand Your Target Market

To be successful in any form of marketing, you have to know whom you are talking to. This is an essential part of building your brand and being recognized. Once you are aware of who your target market is, do something that will capture the attention of this audience! Your audience must be fully interested in what you are showing them to make them “share” your brand with others.

Keep It Simple & Engaging

Almost all viral campaigns are both user-friendly and interactive! Allow your audience to become a part of your brand by using hashtags or other interactive tools. This will give you publicity without even working for it! Keep it #engaging and simple, and watch your brand grow!

Know The Power of Visual Impact

In a world of Internet consumers who live by instant gratification, you have one chance and right around 3 seconds to grab our attention! This means get creative! A picture says a thousand words, and with an era of creative geniuses you must pick a powerful visual that will stand out amongst the millions we see everyday. Think out-of-the-box and let your brand go viral!

If you are looking to build your online marketing presence and create a social media empire for your company, contact us today!

Zin

Kicking off Spring with fresh new websites!

Happy Spring! We’re kicking off this season with a few new websites, both existing clients and newcomers!

Check out some recent site re-designs of Zin Bistro Americana, Jeff and Linda Brandt, and Udell Family Insurance.

 Please give a warm welcome to Cornwall Security and Western Property & Casualty Insurance Services!

Jeff and Linda Brandt 

Jeff

Udell Family Insurance

Udell

Zin Bistro Americana

Capture2

Cornwall Security

homepage (2)

Western Property & Casualty Insurance Services

Home v2 (2)

Interested in a new website build or looking to freshen up your online appearance? Look no further! Contact Stratosphere today to see how we can help with your website and digital marketing goals!

Amereican Flag

Happy 4th of July from Stratosphere Marketing Solutions!

Stratosphere Marketing Solutions would like to wish you and yours a safe and enjoyable 4th of July weekend!

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