If you want to get more from your social media, use this guide on when to post.
Posting to social media requires a little, if not a lot, of work. You have to think of something clever, write it in brief but catchy words, and then go through the hassle of actually getting it live. It can be a huge bummer, then, when your posts don’t get the engagement your hard work deserves. If you knew there was one easy change that could significantly improve your posts’ success, wouldn’t you do it? There is: change the time you post! Here are the best times to post on a variety of social media outlets.
While you would want to post on other forms of social media, when others are active, blogs are different. If you push out blogs when everything else is coming up in people’s news feeds/inboxes, your blog will likely just get skimmed–if you’re lucky. Consequently, the morning is the best time for blog posting, and Mondays are the best days for that publishing.
First and foremost, post later in the week. As people get ready for the weekend, they’re a lot more likely to be perusing their feed. Studies show that posts published on Thursdays and Fridays get 18 percent more engagement.
Later in the day is also better. While studies vary on exactly when you should hit “post,” they generally put the best times between 1:00 p.m. and 7:00 p.m.
Studies show that the best time to publish a tweet that you want to get retweeted is 5:00 p.m. They also say that weekday tweets get 14 percent more engagement than their weekend counterparts, and the best times for click-through is 12:00 p.m. and 6:00 p.m. (think: people bored on their lunch breaks/commutes).
We hope this helps you get more for the energy you put into your social posting. Don’t miss our post next week to find the best time to send out that email marketing piece you’ve got saved in your drafts!
You can use this guide to get more from your social media, or you can let the experts do it for you! For all of your digital marketing needs, contact Stratosphere Marketing Solutions in Westlake Village, California today.