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content marketing

How to Make an Ergonomically Safe Office

The office seems like a safe and injury-free workplace but that’s because its dangers are not sudden, they creep and take their time.

You may see an office and think that it is the safest work environment around. But it all depends on how you define safe and injury-free. The dangers that lurk in an office are slow-moving and are hardly noticeable in the short-term. A heavy machine can fall on you at a factory and instantly break your leg–it’s quick, it’s short and the damage is undoubtedly noticeable right there and then. The dangers that stalk office workers may take decades to develop, but they can sprout into injuries that can wreck lives.

Whether you are a delivery service or a content marketing team, this is why every office needs to be ergonomic, meaning designed for efficiency and comfort.

  1. Keep Posture in Mind – Sit as close as possible to your desk, with your upper arms parallel to your spine and your lower arms parallel to the floor; they should be at a 90-degree angle. Make sure that your knees are bent 90 degrees as well. Your back should be straight and your head pointing forwards.
  2. Look at the Height of Your Monitor – Your chair must be at the right height. Casually look forward, close your eyes . . . and open them. Your eyes should be aimed directly at the center of your screen. Adjust it if necessary.
  3. Regulate Your Stand-Up Desk – A stand-up desk is a good way to counteract the negative strains on your muscles that sitting down brings. Stand up straight, and make sure that your arms are at 90 degrees and your head is straight.

An ergonomically suited office not only keeps employee injuries at bay, it also increases productivity. To further increase productivity, you need the right content marketing team to help your brand reach heights you never before imagined. From original blog content to custom websites, we deliver everything you need for a successful marketing campaign. Contact us today!

Create Catchy Subject Line

Five Steps to Make a Compelling and Catchy Subject Line

Want to create clickable content with a catchy subject line? Read on.

Have you heard the phrase, ‘don’t judge a book by its cover’? Well, when it comes to emails, you can scrap that thinking. Despite what many say, people do judge emails solely by their subject lines. As a business, you know that creating great content to go in your communications is important. What’s equally as important is getting prospects and clients to follow through on actions – like opening an email. Even if your content in the email is killer, if your subject line is letting you down, don’t wait by the phone for calls.

The subject line is the single most influential factor in generating an email open. Making a catchy one that stands out from the crowd to guarantee a click-through is worth spending time on. Here are five tips to get you started.

  • Inject a bit of humor

Everyone loves a laugh. General humor can work really well in email subject lines as they surprise recipients and make them smile. If your business can exude a bit of fun and humor, let it! Personally, puns are our favorite weapon of choice.

  • Avoid ‘spam’ words

It can be tempting to write an email subject line which will encourage subscribers to open the emails, such as including words like ‘free’ or ‘one time only offer’. Unfortunately, many of these words trigger an email provider’s spam filters, sending your well-crafted, well-written email straight into the junk folder.

  • Personalize, personalize, personalize!

Although a little more complicated (and time-consuming) to do, adding in the recipient’s first name definitely catches their eye. If a subscriber thinks that an email was personally written to them, they’re more likely to feel inclined to click on it.

  • Invoke curiosity

Next to no one will open an email that they think will waste their time. One of the simplest ways to inspire a click is to create curiosity and spark your subscriber’s imagination. Use short sentences and questions to just this. For example, a florist may use, ‘Ready for Mother’s Day?’, whereas an auto insurer may put, ‘Auto insurance: Are you getting what you pay for?” Simple, yet it directly engages with the reader.

  • Format it

Now that you know what you’re going to say, consider how you’re going to say it. It’s best to avoid using all capitals that can appear aggressive, and aim to stick to using 50 to 65 characters. Better yet, add special characters (punctuation, symbols, and emojis (but perhaps not all three) to show that you have something different.

Having some troubles with email marketing? Whether you need email campaigns, social postings, blogs, a new website, or a helping hand in your business’s digital marketing techniques, give the pros a call at Stratosphere Marketing Solutions in Westlake Village, California.

vThe Benefits of Googling Yourself

The Benefits of Googling Yourself

Googling yourself can seem narcissistic, but it could help the way you, and more importantly, others see your business.

It should be no surprise, but long before clients or referrals pick up the phone to give you a call in regards to your product or service, they look you up online. And a large majority of people use Google.

People Google you and your business, look at social media, and read online reviews before they ever actually meet you and take a step into your business.

Today, 88 percent of people trust online reviews more than they trust personal recommendations from friends, family, or colleagues.

The referral process was very different than say, even just one decade ago in 2006. You’d work with a customer, they would leave happy, they would refer someone, that person would call you, and the process started all over again. You’re happy, they’re happy. It’s a great cycle.

But with the invention of Google, people search you long before they make first-contact. And can you blame them? They want to make sure that whatever their friend said about you is true!

Are you aware of your what your online identity says about you? Even if you think you don’t have one, you probably do.

Improving your online identity can feel like a daunting task because there is so much to consider and so much to think about when it comes to ranking on Google. A good online profile can make all the difference and convince those referred to your business that their friend (your client) was not lying about your excellent service!

If you need some help with your company’s online presence and social media management, contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for an increased presence online; we offer head-to-toe digital marketing services that get your social media marketing on the right path.

The Top Marketing Trends in 2017

The Top Marketing Trends in 2017

Marketing is all about getting yourself out there, but do you know the marketing trends for the new year?

Marketing is about getting seen–it helps if those that see you are your target audience. Visibility is one of the things that, no matter the year, will never change. Marketing revolves around the idea of how best customers see your business. But while the central idea may not change, the specifics on how you are seen has, does, and will change. Here are a few marketing trends you should expect to change in 2017.

  1. Focus on Customer Experience
    At the heart of every marketing strategy is customer experience and satisfaction. Your customers need to know they are being taken care of, and a customer-centric philosophy does just that. Their needs must be met in order to create a successful marketing strategy.
  2. Data Scientists & Marketing Technologists are New Lieutenants of Marketing
    Your executives must be data-driven. What does this mean? In a world where many companies want to connect email, social media, and social media strategies, they need technology to incorporate and support all of these. Technologists who know these devices well are your best bet.
  3. Artificial Intelligence Can Help
    Don’t worry, the robot takeover is still many decades away. So until then, you can use artificial intelligence (AI) to help your customers. AI can use algorithms to study human behavior and patterns to help your customers find what they need. Imagine a chat-bot that can determine your likes, dislikes, and needs all through conversation. It is a tool that can put you above your competitors.

Whether it be 2017, 2018, or 2117, you can always contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for complete digital marketing services that get your social media marketing on the right path.

Social Media Content Calendar

3 Tips to Create the Perfect Social Media Content Calendar

Jazz up your social media content calendar with some organization.

Social media is hard! Building an audience and maintaining a ‘Like’-able page is even harder. Luckily, we’re here to help. Hard doesn’t mean impossible, and it certainly doesn’t mean that you shouldn’t have fun along the way of preening your page and jazzing up your social media presence. That’s where a social media content calendar comes in. If you’re not taking the time to plan your posts, you will easily find yourself scrambling to put together a blog, Facebook post, or picture last minute on a Friday afternoon.

Long story short, people want to see interesting content (who wants to look at the same old posts or redundant statuses, right?). It doesn’t stop there – careful planning is key. If you post something about a holiday weekend the Wednesday after it’s been and gone, or if you run a promotion at a time when no one will see, it can all spell bad news for your business. Social content calendars allow you to plan out months of quality social posts and save you a ton of time sharing it on social media! Fear not, here are the tips you need to get your content organized and Like-worthy!

Mix It Up

Aim to post a mixture of content. From pictures to text to videos, it’s best to be broad across the spectrum to keep your content interesting for readers. You can include:

  • Conversation starters (For example, ‘On this sunny afternoon, we’re taking our staff meeting outdoors! How are you enjoying this weather?’)
  • Blogs! Then more blogs! They are one of the best forms of content that you can put out there – so make them interesting.
  • Re-shares of updates or interesting information
  • Images/videos – Don’t be afraid to show your team’s fun and personable side. People like working with other people – not machines.
  • Promotions
  • Events
  • Announcements
  • Tips

Decide When to Post

If you have an amazing piece of content ready to post, don’t schedule it at a time when no one will see it. Research peak times when people are online, but be careful not to go overboard. Posting a couple of times a week is enough to keep readers interested without becoming stagnant. Set out an Excel spreadsheet of when and how often to post, so that you stay on top of your content.

Hire the Right Team

If you don’t have time for social media upkeep or if you don’t have the patience to learn, let the professionals handle it for you! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even take over – your social media accounts. Call us to learn more!

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