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social media marketing for insurance agencies

The Importance of Social Media Marketing for Insurance Agents

Learn why social media marketing is the next step in developing your agency’s comprehensive digital marketing strategy.

As an insurance agent, you’ve likely heard that social media marketing strategies are necessary to take your agency’s growth to the next level.  However, if you are like many other insurance professionals, then you might not understand how establishing a social media presence will benefit your agency.  Read on to learn more about how incorporating social media into your insurance agency marketing strategy can help you increase your agency’s influence.

Social Media Help You Reach a Larger Audience

One of the reasons why it’s so important to establish a social media presence is that it will allow you to connect with a huge pool of potential clients.  With over 3 billion people using social media worldwide, it’s easy to see how influential social media platforms are among people of all ages, genders, ethnicities, and so on.  By developing a social media presence for your agency, you can tap into this major population of potential insurance clients.

It Allows You to Reveal a Different Side of Your Agency

Stop for a moment and consider how you engage with social media on a personal basis.  For most people, social media engagement includes scrolling through pictures, watching short videos, or skimming brief text posts.  In short, people do not invest a lot of energy when engaging with social media content.  Rather than the lengthy explanations or in-depth blog posts that you might feel comfortable posting on your agency’s website, social media requires punchy, attention-grabbing content.  While this seems intimidating, this actually provides a unique opportunity to advertise your agency in a completely new way.  By focusing on visual, human interest, and entertainment content on your agency’s social media accounts, you can generate a wider audience than your agency’s website ever could.  This, in turn, can help you generate leads, acquire more business opportunities, and accomplish widespread brand recognition.

These are some of the ways in which delving into social media can benefit your insurance agency marketing strategy.  Ready to take your digital marketing plan to the next level?  Then do not hesitate to get in contact with the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your digital marketing, web development, and custom content creation needs today.

social media marketing tips

Social Media Best Practices for your Small Businesses

 

Social media plays a pivotal role in the business world, and is a key piece to your business’s marketing plan.  It is more than having a Facebook page or tweeting once a week. Social media marketing is about increasing brand awareness and customer loyalty; it requires thought, time and planning. But how do you know if you are utilizing all of these platforms properly?

Fortunately, your marketing team here at Stratosphere has put together some helpful tips!

Facebook

When searching for your company online, your Facebook page will be one of the first things—after your website—to pop up. It’s a great channel to have all your information in one easily-accessible spot on one of the biggest social media platforms in the world.  When using Facebook you will want to:

  • Ensure that your business has a Facebook Business page and is not set up as personal profile. Facebook can (and will) go through and delete your profile if it is a business.
  • Make sure that all of your needed information is filled out on your page, such as: website, phone number, address, about section, etc. so that if interested, people can get in touch with you.
  • Use a cover and profile photo that matches your brand image and theme, like a logo.
  • From your personal profile, invite all your friends to like your Business page.
  • Post statuses, blogs, and photos that not only relate to your industry, but throw some fun facts, holiday posts or personal company things as well! Many studies have shown that Facebook posts with images are more likely to attract attention and engagement versus those without.
  • You can “boost” certain posts with a little help from your credit card to reach a larger viewing audience.
  • Ask current or past clients to leave you a review or a star rating. It’s one of the first things you see when you pull up your page, so do everything you can do get those 5 stars.
  • Lastly, engage back with your followers via “likes,” as Facebook calls them. If someone comments, comment back or like their comment! Acknowledge their contribution.

Twitter

Conversations on Twitter are just like face-to-face encounters you have with customers.  You want to create Tweets that establish an ongoing dialogue with your followers.

  • The majority of your Tweets, about 80%, should focus on driving interactions with your followers – such as retweets, replies, and favorites.
  • Observe what other businesses in your industry are doing on Twitter. You can find competitors and monitor relevant conversations using search.twitter.com.
  • A good strategy is to have each day of the week represent a different topic, e.g. Wednesdays are helpful tips, Fridays are fun facts, and so on.
  • You will want to use the most relevant #hashtags; think of what people would be searching, as #hashtags are used to categorize posts. You don’t want your #hashtags to be lengthy or too vague.

LinkedIn

Unlike other social media platforms, LinkedIn is more than a social site.  LinkedIn was developed with a business mindset to bring together a community of professionals.  Enhance your company page with these simple but powerful tips:

  • Make sure you completely fill out your company description and add your company logo and banner image. You will want all of your social media platforms to have the same branding as your website.
  • Include a large image that explains who you are and what services you provide.
  • Company specialties act as SEO keywords within LinkedIn, so include as many terms as possible that properly represent the services your business offers.
  • Have employees with personal LinkedIn profiles connect to the company page. You will also want to make sure their personal profiles are completed.
  • Follow LinkedIn Influencers and build a curated feed of industry related news, i.e. share pertinent articles.
  • Posts images, videos, company news, and industry trends.

To learn about best practices for your personal LinkedIn, check out our blog Tips for Creating a Rockstar LinkedIn Profile.

You will want to post, tweet, and share at least once a day, at various times, so that followers get fresh content on their feeds.  Make sure your posts and tweets link back to somewhere helpful to give followers a better experience and capture more referral traffic. Don’t just post or feature your own products. It is a great idea to repost, retweet, and share articles from other people and businesses.

Not sure where to get started? Contact Stratosphere Marketing to learn about our custom-tailored packages and get your social media marketing on the right path!

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