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How Does SEO Grow Your Small Business?

How Does SEO Grow Your Small Business?

Small Businesses and the Power of SEO

Small businesses should focus on implementing marketing strategies that will increase brand awareness and revenue. However, it’s likely that, as a small business owner, you have your hands full with a variety of duties. Because of your limited time and funds, you may not think that you should do much marketing at all. Fortunately, businesses of all industries and sizes can benefit from SEO. Here’s why your small business should consider investing in SEO marketing:

  • SEO helps you to stay competitive

Chances are your competitors are already using dynamic SEO strategies. This means that when your potential customers search for keywords that are relevant to your business, they will find your competitors, not you. If you choose not to use SEO, you could be missing out on many clients visiting your website.

  • It helps you to reach the right customers

Whether your business appeals to the majority or a minority, you want to be sure it’s seen by the right people who will take action and contact you. By using SEO, you choose a keyword that is relevant to your business so that when users search for that keyword, they come across your business. That means you’re being seen by interested parties.

  • It improves brand awareness

Even if you show up at the top of someone’s search results, there is no guarantee that he/she will click on your website. However, your brand’s presence alone may be enough to increase brand awareness. In essence, you can’t always convert the customers that are searching for keywords relevant to your business, but you can still make them aware of who you are.

Now you know just a few of the key benefits of SEO, you may be wondering where to start. Fortunately, the team at GTK Analytics can help! Talk to our experts to learn how our SEO strategies can help your small business reach success.

SEO for your business

SEO Tips for Small Businesses

Try out these easy suggestions to improve your small businesses SEO strategy.

In today’s digital age, it’s important that your small business leverages the power of the internet if it wants to survive.  One way your business can take advantage of the internet is by employing a solid SEO strategy.  If you are new to the world of SEO, then it’s important to understand that boosting your business’s ranking requires constant attention and adherence to ever-changing trends.  However, while this may seem daunting, there are some easy things that you can do.  Here are some simple tips for your small businesses SEO strategy.

Start a Blog

When it comes to SEO, content is king.  This is because most search engines employ algorithms that favor websites that offer new, relevant content that will be useful for visitors.  Starting a blog is a great way to introduce fresh and useful content onto your website.  Not only will this influx of new written material help you trend higher on search engine result pages, but it can also help you engage your audience and establish your site as a trustworthy source.

Establish a Network of Backlinks

A backlink is a hyperlink embedded on another site that leads back to your website.  When you establish a network of backlinks, you can increase your site’s visibility and establish your business as an industry authority.  This, in turn, will result in a higher search ranking for your website.  To start building your network, you should create profiles for your business on sites such as Yelp, Bing Local, Foursquare, LinkedIn, Youtube, and so on.  The more widespread your network is, the higher the chance you will attract an audience.

Optimize Your Site for Mobile Use

The majority of users now access search engines on their smart phones or on other mobile devices.  Remember, Google’s algorithm will try to connect visitors with sites that offer pleasing user experiences.  If your site isn’t designed to work on mobile devices, then your search engine ranking is sure to be affected.  This is why it’s important to ensure that your site will operate on a variety of devices.

These are just a few of the things that your small business can do to improve its SEO strategy.  Worried that you cannot properly maintain a SEO plan for your business?  Then turn to the SEO experts at GTK Analytics.  Our team has the experience and resources to manage a successful SEO strategy for your business.  Contact us to get started today

vThe Benefits of Googling Yourself

The Benefits of Googling Yourself

Googling yourself can seem narcissistic, but it could help the way you, and more importantly, others see your business.

It should be no surprise, but long before clients or referrals pick up the phone to give you a call in regards to your product or service, they look you up online. And a large majority of people use Google.

People Google you and your business, look at social media, and read online reviews before they ever actually meet you and take a step into your business.

Today, 88 percent of people trust online reviews more than they trust personal recommendations from friends, family, or colleagues.

The referral process was very different than say, even just one decade ago in 2006. You’d work with a customer, they would leave happy, they would refer someone, that person would call you, and the process started all over again. You’re happy, they’re happy. It’s a great cycle.

But with the invention of Google, people search you long before they make first-contact. And can you blame them? They want to make sure that whatever their friend said about you is true!

Are you aware of your what your online identity says about you? Even if you think you don’t have one, you probably do.

Improving your online identity can feel like a daunting task because there is so much to consider and so much to think about when it comes to ranking on Google. A good online profile can make all the difference and convince those referred to your business that their friend (your client) was not lying about your excellent service!

If you need some help with your company’s online presence and social media management, contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for an increased presence online; we offer head-to-toe digital marketing services that get your social media marketing on the right path.

Social Media Management

Do’s and Don’ts of Social Media Management

Ever wondered what habits to do and to avoid for social media management? We’re here to help.

Does your business regularly engage in social media? Are you tweeting, liking, and Googling your way to company success? If so, you may already know the best social media practices to follow. In the digital world of business brand building, there are some standard do’s and don’ts of social media management.

Facebook

This is, without a doubt, the most difficult of the social media platforms to be successful on. The endless changes to the newsfeed algorithm forces you to review your strategies and results continually. Here’s what you need to know:

  • Don’t worry about page likes.
  • Do be concerned about post likes, comments, and shares. These three functions tell you what content engages your followers, and what to should post more of.
  • Post different content, ranging from videos, text, images, and links.
  • Leave at least 3 hours between posts in order to let content sit and establish the most reach.

Twitter

Ever managed several accounts on Twitter? You’ll know that this platform requires patience and discipline.

  • Make good use of relevant hashtags, and tag users on every Tweet. Irrelevant hashtags can damage your content, as well as attracting spam accounts.
  • Retweet content that you find relevant and interesting, especially from local businesses and users. This gives followers a better user experience and captures more referral traffic.
  • Avoid over-Tweeting at all costs! There’s a sweet spot where 4 to 7 tweets a day is ideal, too much is overkill, and too little is useless.
  • Post at various times during the day so that followers get fresh content on their feeds.

As you can see, there are certain guidelines to follow if you want to get the best results for your business. If you need some help with your company’s social media management, contact Stratosphere Marketing Solutions in Westlake Village, California! As experts in the industry, we offer head-to-toe digital marketing services that get your social media marketing on the right path.

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