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SEO myths

Common Misconceptions About SEO

Learn the truth about SEO.

While you’ve probably heard a lot about search engine optimization, or SEO, are you sure that you are getting the facts?  Don’t get hung up on the myths and inaccuracies surrounding proper SEO practices; here’s the truth behind some of the major misconceptions about SEO.

Myth 1: SEO Optimization is a One-Time Thing

Because SEO best practices and procedures are constantly evolving, proper SEO optimization is an ongoing process.  While some companies would like you to believe that optimizing your website is something that you only have to do once, a good SEO marketing company will explain that optimizing your website takes constant attention and updating.

Myth 2: You Should Pack Your Website with SEO Keywords

While it’s important to use SEO keywords in your web copy, packing your pages with keyword-filled nonsense won’t do anything to help your website trend.  In fact, because search engines have improved their ability to differentiate between well-written web copy and gibberish, it’s much better to create original and compelling content that uses keywords in a manner that actually makes sense to the reader.

Myth 3: SEO is All About Links

In the past, websites could improve their search engine rankings my including links and backlinks on every page.  However, this is no longer accurate.  Google’s algorithms take many other components into account when deciding which pages to feature as top results.  So, while links are still a good thing to incorporate, they are no longer the crowning jewel of SEO.

As SEO has evolved, it’s no secret that keeping a website properly optimized is a full-time job.  If you worry about your ability to properly optimize your website, or if you’re worried that you cannot keep up with the constant need for updates, then turn to the experts at GTK Analytics.  Our professionals have the experience to offer your business the search engine optimization services that it needs.  For assistance with SEO, website design, and all your other digital marketing needs, contact us today.

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