Is your business using SEO effectively?
SEO, or search engine optimization, is one of the major factors in your business’s online marketing strategy. However, just because you are using an SEO technique doesn’t necessarily mean that it’s doing your company good. Make sure your business is using SEO effectively by avoiding these mistakes.
1) Choosing the Wrong Keywords
One of the most common SEO mistakes that businesses make is choosing the wrong keywords to target. Keep in mind that your keywords should be based on your customers’ perceptions of your products and services. While you might define what your company does in a certain way, chances are that potential clients will use different words than you. Do your research, and try to find out which keywords will trend for your business.
2) Overusing Keywords
Don’t believe that putting your keyword into every sentence will boost your ratings. Overusing keywords could make search engines mark you as spam, which actually hurts your SEO performance. Additionally, overusing keywords can make your content nonsensical and awkward for your audience to read. If you want to improve your company’s SEO performance, then cut back on that keyword density.
3) Posting Non-Original Content
Finally, one of the most common SEO mistakes actually relates to the quality of your written content. If you are simply recycling content from other sources, then search engines might consider your content as spam. Rather than offering your audience old or stolen content, take the time to create original content that people will actually want to read. This will prevent your website from getting pushed further down the list of search results.
SEO practices are constantly evolving so it can be difficult to avoid all the new pitfalls that emerge. If you fear that your website is not using SEO effectively, then you might want to consider getting outside help. To find the SEO experts your business needs, trust the team at GTK Analytics. For the best SEO optimization, custom website design, and original written content, we are your one-stop shop for all of your business’s digital marketing needs. Contact us for more information today.