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Content Marketing

Three Reasons Content Marketing is Important for Local Businesses

What’s so special about content marketing?

Did you know that 76 percent of local businesses use content marketing? It’s transformed the way businesses interact with clients ever since the rise of social media has been go-to information on the web. Brands have become closer and more communicative with their customers, closing the gap between potential customer and loyal customer.

Today, it’s important to give out advice, engaging stories, and information that is of genuine use or interest. If you’re not using content marketing in your business, here are five reasons why you should start!

#1: It can improve your SEO.

Good quality content is gold for SEO. Search engines aim to show users the highest quality results for their queries, which often results in displaying the highest quality content. Along with informative and valuable content for your website, you’ll want to use keywords, backlinking, and keep on trend with ‘hot’ topics to stay on top of your SEO ranking.

#2: It positions you as an expert in your industry.

When you want an answer to a question, you’re going to need to ask an expert. When your business produces quality content on a regular basis, it makes your brand an authority on the subject. In turn, being an expert builds trust, and trust is something that customers consider before buying! If you’re the go-to information source for a concern, they’re likely to trust your product or service.

#3: It adds value.

Blogging is the new black, the new sliced bread, the essential service that businesses need to do. People expect your business and your website to deliver insight or entertain. People want to go to your website and social media because they get something worthwhile back from the experience. Using a blog, helpful guides, and social media content will make your website worth returning to!

Do you need help setting up and publishing strategies for content marketing? Whether you want social postings, blogs, or a shiny new website, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

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