Why writing like you talk is one of the best blog tips ever.
When’s the last time you read a full blog post?
If it’s been a while, you’re not alone. More and more of us prefer snippets over long format posts that (if we can be honest with you) can basically say the same thing.
Does that mean the blog is dead? No! In fact, blogging is one of the best ways to build your website’s authority, keep it relevant over time, and boost your search engine ranking. It gives everyone—from prospects to potential future members of your team—the chance to see what you know and what you’re all about.
The issue, then, is how to get those future clients and employees to actually sit down with your blog. The good news? We’ve got a solution for you, and it’s a pretty easy and very effective one: blog like you talk.
Here are just a few reasons taking a more conversation, casual tone when writing is one of the best blog tips in your arsenal.
- You’ll be more relatable. We like to feel comfortable. Ergo, utilizing verbiage to which your anticipated audience is likely unaccustomed can create a chasm between you. (See what we mean?) If you want people to plug in and stay tuned, approach them like you would a friend.
- You’ll be seen as a bigger help. Sure, you want to be seen as the authority in your industry. If you can’t convey your insider insight in layman’s terms, though, it’s not going to be very much help to your clients. They want to know you can meet them where they’re at and help them there, and a conversational tone can convey that you’ll do just that.
- You’ll help your SEO. If you’re looking for search engine optimization (SEO) so you’ll get listed higher on Google, Yahoo!, Bing, etc., SEO’s your best friend. Search engine crawlers, which determine how high you should rank, measure your page according to the Flesch-Kincaid readability tests. A better score = a better ranking. In other words, you want an 11-year-old (or Googlebot) to be able to understand your site.
If you want more of our best blog tips or other info about driving eyes to your site and keeping them there, contact the blogging experts at Stratosphere Marketing Solutions.