Super Bowl commercials aren’t just fun; they also have great marketing lessons for us!
Whether you’re a Broncos fan, a Panthers fan, a football fan, or just a sports fan, you’re probably looking forward to Sunday. Denver and Carolina will go head to head during the most publicized, celebrated sporting event in our nation. Who will take home the W in Super Bowl 5o? It remains to be seen, but there’s some learning we can do before kickoff. Here’s what your marketing team should take away from Super Bowl commercials.
It’s okay to take risks.
Why are Super Bowl commercials so well-liked? A lot of the time it’s because they’re something different. That could mean adding humor, toeing the line with what’s politically correct, or adding some stunning imagery. Either way, advertisers stop playing it safe during the big game – and people love them for it. Super Bowl 50 could be the perfect time for your marketing team to explore a riskier move that could have major ROI.
People love to laugh.
Tagging on the above point about humor, watch this year’s ads with comedy in mind. A surprising number of Super Bowl commercials have a humorous element, be it tongue-in-cheek or actual-lol-worthy. Are you using humor in your marketing? Start by adding a little wit, and see where it takes you!
Have a long-term plan.
A lot of Super Bowl ads simply tease something upcoming (e.g. new release from the brand, upcoming promotion). If you’re doing one-and-done marketing, stop! Come up with a long-term marketing strategy, and have a clear vision for how each marketing piece will tie into – and get people excited for – the next.
Is your marketing team learning from this majorly publicized event? If not, it’s probably time for a new marketing team! To connect with a dedicated account manager who can make sure your digital marketing is always on the cutting edge, contact Stratosphere Marketing Solutions in Westlake Village, California.