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couple looking at laptop together, tips to keep website visitors engaged

Suggestions to Help You Lower Your Website’s Bounce Rate

Take these steps to reduce your bounce rate.

Your bounce rate is the percentage of website visitors who visit a single page on your site before leaving.  When people visit your site, you want them to interact and engage with it by exploring your various pages.  This is why having a high bounce rate is bad news.  To make matters worse, Google’s search algorithm looks at your website’s bounce rate when deciding when to feature your site on a results page.  The higher your bounce rate, the lower your site will rank on result pages.  Fortunately, there are things that you can do to keep your bounce rate low.  By implementing smart web design and a strong digital marketing strategy, you can capture the interest of web visitors and encourage them to explore everything that your site has to offer.  Take these steps to lower your website’s bounce rate

  • Create a Responsive Site

Today, website visitors are looking for instant gratification.  If your website is slow to load, then visitors will not think twice about exiting your site.  Additionally, as many internet users rely on their smartphones and other mobile devices to surf the web, it’s important that your site is optimized for mobile use.  By creating a responsive site, you can make a positive impression on visitors and keep them interested in diving deeper into your website.

  • Establish a Clear Navigation Structure

If your website is cluttered and designed in a confusing way, then you will have a higher bounce rate because visitors are not sure where to navigate on our site.  To prevent this from happening to you, it’s important that your site (particularly high-traffic landing pages) is laid out in a clear, organized way.  Make sure you clear your site of any broken links, clunky drop-down menus, artificial pathways, and other navigational annoyances that will cause your visitors to quickly lose interest.

  • Focus on Content Readability

Even if your website is quick-to-load and easy to navigate, this is not enough to keep visitors engaged.  The best way to appeal to a visitor’s interest is by ensuring that your website is filled with easy-to-read, original content.  Make sure that the text on your site is grammatically correct, concise, and filled with relevant information to avoid overwhelming readers.  Additionally, you should ensure that the content on your site is original to improve your SEO rankings.

These are a few of the things that you can do to lower your website’s bounce rate.  Do you need help implementing a smart web design or digital marketing strategy for your business?  If so, then contact the experts at GTK Analytics.  Our experienced team is eager to assist you with all your online marketing needs today.

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