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Best Time for your Email Campaign

Best Time to Post: Email Campaign Edition

Want to get more out of your next email campaign? Send it out at these times.

It’s not uncommon for businesses to send out an email campaign that gets a small average open rate. In fact, according to MailChimp report, companies of 50 people or fewer, see fewer than one in every four emails they send get opened. What’s more, the average click rate is less than 3 percent! Even so, email is a free way to get people’s attention, and those 3 out of 100 opens are 3 people that could turn into clients!

If you’re not quite satisfied with seeing your emails go unopened, know that your problem could be your timing. Get more out of your mass emails to clients by following this schedule from Kissmetrics’ recent study of email marketing timing.

6:00 to 10:00 a.m. These four hours mark when people are most likely to open consumer-based marketing emails. If you want to hit them with a great consumer focused piece, aim to drop it in people’s inbox when the sleep is still in their eyes.

10:00 a.m. to 12:00 p.m. People are working. Don’t send an email during these hours or it will end up at the bottom of inboxes, or in the trash.

12:00 to 2:00 p.m. Take advantage of the usual lunch break hours to hit people with relevant news and lifestyle emails.

2:00 to 3:00 p.m. That afternoon grind will leave your email completely ignored.

3:00 to 5:00 p.m. If your email is financially pertinent, send it now.

5:00 to 7:00 p.m. Want to communicate with other businesses? B2B promotions are best sent during this window.

7:00 to 10:00 p.m. As people settle into their evenings, they start to look for exciting info. Send out your promos now!

10:00 p.m. to 6:00 a.m. Don’t bother. This is a dead time, and very few emails get opened during these hours.

Still not getting the engagement you envisioned from your email campaign? Contact Stratosphere Marketing Solutions in Westlake Village, California. As digital marketing experts, we can help you put together winning email marketing pieces and send them out at the perfect time to hook future clients—and keep you at the forefront of your current clients’ minds. Call us today!

Smartphone

“Info-Snacking”: Is it the newest method of obtaining news?

“Info-Snacking”: Is it the newest method of obtaining news?

Social media on Smartphone

What is “info-snacking”?

 

"WHAT?" Letter Collage (questions explanations help support how)

With access to so many reputable online resources at the touch of your fingertips- whether it be on your desktop, smartphone, or tablet- getting up to speed on the news and local happenings quickly has become a simple measure.

Today audiences are skimming the first few lines of online resources to quickly gain the information they need, immediately transitioning on to their next source to either 1) validate their first point of interest’s findings, or 2) move on to research their next point of interest/topic.

Have we lost you yet? According to the concept of “info snacking” you may have already left our website..

Walking away

Our point is this:

The quicker information can be received in this day and age, the better, thus naming this generation of quick, to-the-point information seekers “info snackers.”

Info-snackers are online news seekers that use major news aggregators in social media (Twitter and Facebook) along with search engines to quickly research and obtain what they’re looking for, whilst traditional methods (newspaper, radio, etc.) fall to the wayside.

Screwed Up Paper

According to a Pew Research study conducted in 2013, it was found that 30% of the Twitter and Facebook population, use the sites for their news gathering. (There are 645 million Twitter users, and 1.3 billion Facebook users)

What this means for your Business

Businessman and questions

Considering 30% of your social media audience is obtaining news from two of the largest social media platforms online, doesn’t it make sense to start utilizing these free platforms to present news and happenings about your industry, company, and hyper local area?

Even better, why not cater to both “info snackers” and social media news seekers all at once. How? Blogs.

Blog articles are the perfect venue to cater to your info snacking audience on social media as they are:

-No more than 175-200 words

-Short, sweet, and to the point

Tips & Tricks

電球・ひらめき

Write and post an informative blog about your company on your website 6-12 times per month.

Once you’ve posted, be sure to either share or syndicate each of those articles to your social media channels to draw traffic back to your website for the ultimate social media optimized effect.

Don’t have time for this?

Confused woman - people feeling confusion

Have no idea what we’re talking about or just don’t have the time to do any of this? Call us! This is what we do for a living and are very good at it. We offer several affordable packages on blogging and social media that will take the heavy lifting off of you, so that you can remain focused on your business.

Contact Us Note pinned to a cork notice board

Specializing in web design, blogging, and social media, we know what it takes to help drive traffic back to your name and brand. Contact us today!

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