Get into the Blogging with These Blogging Tips for Your Small Business

Get into the Blogging Game with These Blogging Tips for Your Small Business

Blogging tips to help your small business build an online presence.  

A beautifully crafted website is a must when it comes to strengthening your business’s online presence. Not only does it help to improve user experience, but it can even help to boost your SERP (search engine results page) rating. However, to maximize the success of your website and to boost your online presence, posting relevant, authoritative, informative content on a regular basis is a must. It helps to boost your SEO (search engine optimization) rankings as well as bring clients to your website. Starting a blog is a great way to better user engagement and educate users about your products and industry. Check out these blogging tips to help you get started.

Blog Efficiently.

It’s important that you publish quality content relevant to your business. The more informative your content, the more authority your website builds. Plus, posting content frequently can help to increase user engagement. When blogging ensure that you’re posting quality, informative information on a regular basis.

Boost Reader Engagement.

While industry related blog posts are important, so is user engagement. Using a more conversational tone helps to keep your readers engaged. However, posting fun lifestyle posts like recipes, health tips, and decorating ideas, can help to boost the number of visitors to your blog. To best maximize your blog posts, lifestyle pieces are a must.

Hire a Professional.

As a small business, everyone wears many hats. Adding blogging to your plate is time-consuming. Fortunately, hiring a professional blogger can help to give you quality content while helping you save time.

When it comes to establishing your online presence, blogging is a key part of the puzzle. It helps to supply useful information and bring people to your site. Our team at Stratosphere Marketing Solutions offers you the best digital marketing services. From original blog content to custom websites, we’re your one-stop shop for all your digital marketing needs. Contact us today.

vThe Benefits of Googling Yourself

The Benefits of Googling Yourself

Googling yourself can seem narcissistic, but it could help the way you, and more importantly, others see your business.

It should be no surprise, but long before clients or referrals pick up the phone to give you a call in regards to your product or service, they look you up online. And a large majority of people use Google.

People Google you and your business, look at social media, and read online reviews before they ever actually meet you and take a step into your business.

Today, 88 percent of people trust online reviews more than they trust personal recommendations from friends, family, or colleagues.

The referral process was very different than say, even just one decade ago in 2006. You’d work with a customer, they would leave happy, they would refer someone, that person would call you, and the process started all over again. You’re happy, they’re happy. It’s a great cycle.

But with the invention of Google, people search you long before they make first-contact. And can you blame them? They want to make sure that whatever their friend said about you is true!

Are you aware of your what your online identity says about you? Even if you think you don’t have one, you probably do.

Improving your online identity can feel like a daunting task because there is so much to consider and so much to think about when it comes to ranking on Google. A good online profile can make all the difference and convince those referred to your business that their friend (your client) was not lying about your excellent service!

If you need some help with your company’s online presence and social media management, contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for an increased presence online; we offer head-to-toe digital marketing services that get your social media marketing on the right path.

The Top Marketing Trends in 2017

The Top Marketing Trends in 2017

Marketing is all about getting yourself out there, but do you know the marketing trends for the new year?

Marketing is about getting seen–it helps if those that see you are your target audience. Visibility is one of the things that, no matter the year, will never change. Marketing revolves around the idea of how best customers see your business. But while the central idea may not change, the specifics on how you are seen has, does, and will change. Here are a few marketing trends you should expect to change in 2017.

  1. Focus on Customer Experience
    At the heart of every marketing strategy is customer experience and satisfaction. Your customers need to know they are being taken care of, and a customer-centric philosophy does just that. Their needs must be met in order to create a successful marketing strategy.
  2. Data Scientists & Marketing Technologists are New Lieutenants of Marketing
    Your executives must be data-driven. What does this mean? In a world where many companies want to connect email, social media, and social media strategies, they need technology to incorporate and support all of these. Technologists who know these devices well are your best bet.
  3. Artificial Intelligence Can Help
    Don’t worry, the robot takeover is still many decades away. So until then, you can use artificial intelligence (AI) to help your customers. AI can use algorithms to study human behavior and patterns to help your customers find what they need. Imagine a chat-bot that can determine your likes, dislikes, and needs all through conversation. It is a tool that can put you above your competitors.

Whether it be 2017, 2018, or 2117, you can always contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for complete digital marketing services that get your social media marketing on the right path.

Why You Should Delete Email Subscribers | Email Marketing

Why You Should Delete Email Subscribers

If you want to see an increase in your email activity that is efficient, you may want to delete your subscribers.

You may be at a point where you get tens or even hundreds of email a day. If you keep your email organized, all that spam goes directly into your promotions or social tabs and it rarely makes it into your inbox. But by 2018, that song may singing a different tune. With so many emails, it may be hard to discern the quality ones from the others. Your solution may be to delete your unengaged email subscribers–but how? And why?

Getting into people’s primary inbox is getting more and more difficult by the day, which is bad for your business. The reason that sending an email is getting harder is because the sheer volume of emails is growing exponentially. In fact, over 205 billion emails were sent just last year, according to one report that number is expected to rise three percent over the next four years. Another reason is that email service provider systems are becoming better at learning how to sort emails through the user’s past categorization and filter the “bad” stuff.

Here are a few tips:

  1. Get rid of the truly awful. If you have unsubscribers, you need to get rid of them. Not only are they wasting your time, you can get into legal trouble if you keep emailing them.
  2. Categorize low segment engagers. Engagement, not opened, is what matters in email. If people haven’t opened your last 5 email campaigns, they likely don’t care about what you are sending them. You can delete them, or separate them and try a re-engagement campaign.

Keeping your subscribers relevant and efficient can be a hard task, but that’s why we’re here. Contact Stratosphere Marketing Solutions in Westlake Village, California to have the pros handle your online marketing and keep you ahead of the digital curve.

Pay-Per-Click Marketing

What Can a Pay-Per-Click Marketing Do For You?

Take your business to the next level with pay-per-click marketing.

Any business implementing digital marketing should understand the immense benefits that come along with cyberspace. From Facebook ads to Search Engine Optimization (SEO), your business can do a lot to improve the scope of prospects and return on investment. With that said, is your business making the most of the available technology by using pay-per-click marketing? If you’re stumped about what this is (and how it can benefit your business!), read on.

Pay-per-click (PPC) marketing is a way of using search engine advertising to generate clicks to your website instead of receiving those clicks organically. You’ll see ads at the top of Google’s search results, marked with a yellow ‘Ad’ label – that’s the result of Google Adwords Pay-Per-Click. You pay the search engine a small fee every time someone clicks on your ad, which takes the visitor to your website. As a result, you drive more business to your website with limited work, time, and money!

Pay-per-click marketing offers a lot more than you may realize:

Searchers: Studies indicate that searchers click on paid search ads more often than any form of digital advertising. A searcher is more likely to click on an ad when it displays their desired product. After all, if what he or she wants is at the top of the page, why visit several search results to find it? Customer satisfaction depends on convenience. Fortunately, Google ensures that PPC ads meet the user’s needs

Advertisers: Searchers reveal their intent through their search query. This means that advertisers can track traffic for an individual’s searches and offer their product accordingly. Advertisers can measure the traffic that results from search engine clicks to understand just how effective it is.

Search Engines: PPC allows search engines to cater to searchers and advertisers simultaneously. By being the ‘middleman,’ both parties can fulfill their needs through PPC marketing. The engines want to provide relevant results for the searchers, all the while offering a highly targeted, revenue-driven advertising channel. Our verdict? Mission accomplished!

With the right team by your side, your business can experience a successful pay-per-click marketing strategy. Contact the pros at Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert get your PPC marketing up and running. Call us to learn more!

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