social media marketing tips

Social Media Best Practices for your Small Businesses


Social media plays a pivotal role in the business world, and is a key piece to your business’s marketing plan.  It is more than having a Facebook page or tweeting once a week. Social media marketing is about increasing brand awareness and customer loyalty; it requires thought, time and planning. But how do you know if you are utilizing all of these platforms properly?

Fortunately, your marketing team here at Stratosphere has put together some helpful tips!


When searching for your company online, your Facebook page will be one of the first things—after your website—to pop up. It’s a great channel to have all your information in one easily-accessible spot on one of the biggest social media platforms in the world.  When using Facebook you will want to:

  • Ensure that your business has a Facebook Business page and is not set up as personal profile. Facebook can (and will) go through and delete your profile if it is a business.
  • Make sure that all of your needed information is filled out on your page, such as: website, phone number, address, about section, etc. so that if interested, people can get in touch with you.
  • Use a cover and profile photo that matches your brand image and theme, like a logo.
  • From your personal profile, invite all your friends to like your Business page.
  • Post statuses, blogs, and photos that not only relate to your industry, but throw some fun facts, holiday posts or personal company things as well! Many studies have shown that Facebook posts with images are more likely to attract attention and engagement versus those without.
  • You can “boost” certain posts with a little help from your credit card to reach a larger viewing audience.
  • Ask current or past clients to leave you a review or a star rating. It’s one of the first things you see when you pull up your page, so do everything you can do get those 5 stars.
  • Lastly, engage back with your followers via “likes,” as Facebook calls them. If someone comments, comment back or like their comment! Acknowledge their contribution.


Conversations on Twitter are just like face-to-face encounters you have with customers.  You want to create Tweets that establish an ongoing dialogue with your followers.

  • The majority of your Tweets, about 80%, should focus on driving interactions with your followers – such as retweets, replies, and favorites.
  • Observe what other businesses in your industry are doing on Twitter. You can find competitors and monitor relevant conversations using search.twitter.com.
  • A good strategy is to have each day of the week represent a different topic, e.g. Wednesdays are helpful tips, Fridays are fun facts, and so on.
  • You will want to use the most relevant #hashtags; think of what people would be searching, as #hashtags are used to categorize posts. You don’t want your #hashtags to be lengthy or too vague.


Unlike other social media platforms, LinkedIn is more than a social site.  LinkedIn was developed with a business mindset to bring together a community of professionals.  Enhance your company page with these simple but powerful tips:

  • Make sure you completely fill out your company description and add your company logo and banner image. You will want all of your social media platforms to have the same branding as your website.
  • Include a large image that explains who you are and what services you provide.
  • Company specialties act as SEO keywords within LinkedIn, so include as many terms as possible that properly represent the services your business offers.
  • Have employees with personal LinkedIn profiles connect to the company page. You will also want to make sure their personal profiles are completed.
  • Follow LinkedIn Influencers and build a curated feed of industry related news, i.e. share pertinent articles.
  • Posts images, videos, company news, and industry trends.

To learn about best practices for your personal LinkedIn, check out our blog Tips for Creating a Rockstar LinkedIn Profile.

You will want to post, tweet, and share at least once a day, at various times, so that followers get fresh content on their feeds.  Make sure your posts and tweets link back to somewhere helpful to give followers a better experience and capture more referral traffic. Don’t just post or feature your own products. It is a great idea to repost, retweet, and share articles from other people and businesses.

Not sure where to get started? Contact Stratosphere Marketing to learn about our custom-tailored packages and get your social media marketing on the right path!

News Letter