The Importance of Innovation: Google’s New Look

On September 1st, Google unveiled their newly updated logo. Always innovating, Google noted that this hasn’t been the first change to their look and definitely won’t be the last. Some may ask why the change? Google was once accessed mainly from a desktop PC, but with modern times can now be accessed from a wide range of devices including: smartphones, TVs, watches, car navigation systems, laptops, tablets, etc.!


According to their blog, “we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

Updating your company’s logo can seem like quite a task when thinking about all the changes that will need to be made, but the benefits of having an updated logo that keeps up with the modern consumer is essential. Even Google did it!

Stratosphere also updated our logo a few months back to incorporate a more modern and aesthetically pleasing look.

1416998217 (1)


Innovation and keeping ahead of the curve can greatly benefit your business and give your company the boost it needs. Lucky for you our talented designers specialize in logo redesign – contact us to start innovating!

News Letter