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Local Business Google Ads

Three Reasons Your Local Business Needs Ad Location Extensions

Is your local business paying for advertising on search engines? You won’t want to miss out on this feature.

For local businesses, there are a lot of ways to run paid advertising on search engines. One of the most important (and easiest!) things a local business can do to maximize their search advertising return on investment is to turn on location ad extensions.

When you use this feature, the user can see your business location and phone number. In turn, you can specify a radius around your business location to show your ads to people within the range.

Here’s how location extensions in ads help your business!

They reach local searchers.

If you’re looking for a quick caffeine fix, you’re likely to go to the closest coffee shop – unless that business doesn’t pop up on the results! Google’s location extensions are required so that ads show up on local search results and Google Maps. Users who search for location-specific information may have a high purchase intent. Therefore, they’re more likely to call or visit a business.

They encourage contact.

Over half of all searches are conducted on mobile devices. With that said, you should optimize all your search engine marketing for mobile search. Your ads are no exception! Mobile ads with location extensions encourage the user to click a button to call your business straight away, or better yet, pop in for a visit now that they know the address!

They sell.

Ad extensions give your more availability to promote your business’s address, phone number, and hours. These help to improve your ad’s click-through and conversion rate. Also, Google favors ads that have relevant content, and the best extensions enabled for searches.  

If you’re a local business owner who wants to be found on search engines, contact Stratosphere Marketing Solutions in Westlake Village, California. Small business digital marketing is our sweet spot, and we can help you beat out the local competition and get found online! Call us for all of your digital marketing needs.

new real estate website

3 New Real Estate Website Designs Clients & Designers Alike Will Love

We really love these new real estate website designs for some of our fantastic clients! Here’s why:

In the world of real estate, digital is taking over. The majority of people will check out a listing online and only put in the effort to actually visit the home if they’re impressed with what they see on the web. Why, then, are lots of real estate agents running around with old school sites that don’t even begin to represent the talent or their home portfolio? We don’t know! What we do know is that we just launched some great new real estate website designs. No – that’s not just our opinion. Here’s what makes them great.

Cain White:

Why our designers love it.

Our designers love when they get to use large imagery (a picture’s worth a thousand words, you know). The Cain White site allows them to do exactly that. And with a video on the homepage, our team had an easy time making an engaging website.

new real estate website - cain white 

Why Cain White’s clients will love it.

Have you ever looked at the MLS? It’s a mess. The Cain White site clearly and beautifully showcases available properties, showing buyers only what they need to know without anything to distract or waste time.

Scott Ange:

Why our designers love it.

The Scott Ange site is, in one word, clean. There’s plenty of negative space to keep the eye focused on Scott’s offerings, and a minimal color palette so page visitors can get what they’re there for quickly and easily.

new real estate website - scott ange

Why Scott Ange’s clients will love it.

Scott didn’t just give his clients information about the local real estate market, he also offered info about the local area in general. With an impressive Community page showcasing the best of the Conejo Valley, this site gives its visitors the inside scoop.

SD Coast Escrow:

Why our designers love it.

At Stratosphere, our designers aim to make every site welcoming. The use of large imagery and straightforward statements are a refreshing change of pace from the text-heavy sites you’ll see across the web.

new real estate website - sd coast escrow

Why San Diego Coast Escrow’s clients will love it.

We think of escrow as anything but simple, but San Diego Coast Escrow’s site promises “escrow made easy.” As a first gesture to potential clients, they offer a website packed with resources that’s incredibly user-friendly.

Do you need a new real estate website? Our dedicated web design team can understand your unique market and tailor a site for you. Look great online – call Stratosphere Marketing Solutions in Westlake Village, California today!

image

New Patio On The Way!

Makeover: patio edition! Our new patio’s finally on the way. 

We’re very excited to announce that our patio is finally getting its much needed makeover! Knowing there’s a beautiful new patio in the horizon really helps when we’re starting mornings with butt cracks in our view and ear-piercing jackhammering.

patio-construction-westlake

We’re going into the second week, and we’re seeing a lot of improvements. Pavers are down and jackhammers are gone (finally!).

patio-construction-westlake

It’s time to iron those party pants hiding in the back of your closet, because we’re throwing a huge launch party once construction is completed! We’re welcoming all friends and local small businesses, so feel free to spread the word (and keep an eye out for our invitation).

We’re looking forward to welcoming you to our new digs! Don’t forget that our team of website design and digital marketing specialists are here to help your business thrive. Contact Stratosphere Marketing Solutions today.

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