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Local SEO: What It Is and How You Can Improve It

Local SEO: What It Is and How You Can Improve It

Help to improve your agency’s local SEO with these tips.

Is your business a community superstar? Perhaps your team joined in the local charity fun run or hosted an open evening for surrounding residents to get to know you – either way, all business owners understand just how important being well-known in the area is for business. What many forget is that digital marketing can help.

Local SEO (Search Engine Optimization) is a form of online marketing targeted at customers in a business’ local area. It allows your business to promote your services to local customers in a more targeted format. This marketing strategy leverages search engines like Google, Bing, and business directories like Yelp and Yell.

How to Improve Your Local SEO Position

  • List Your Business

Listing your business with Google will allow it to appear against localized searches. Do you have more than one location for your business? You can register each one with Google so that they populate in the correct areas. This allows your customers to easily find your location and contact details – meaning they can get in touch with you that much sooner.

  • Add Reviews

Reviews can help your business stand out on local searches because people like to use businesses that have a good reputation. Get in touch with your happy customers and ask them to leave a review on Google if they are satisfied with your services.

  • Use Directories

Long gone are the days when Google rewarded your business based on the number of backlinks your website possessed. Now, Google is more interested in the domain authority of where your business is listed. List your business on popular directory sites, such as Yelp.

Are you interested in maximizing your local SEO potential? Contact the professionals at GTK Analytics to get started! For the best SEO optimization, custom website design, and original written content, we are your one-stop shop for all of your business’s digital marketing needs. Check out our services for more information or give us a call directly!

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