The online world provides consumers with the unlimited power of educating themselves prior to any decision making. From word of mouth, to likes, comments, reviews and testimonials – clients love to share their experience whether good or bad.
The relationships you foster with your clients can be used to leverage your brand reputation in the online sphere for future business.
Website: Most consumers will search your company through a referral from word of mouth. If your website is optimized correctly, it will be the first thing that pops up when searched! Testimonials along with the branding on your website help to reaffirm your company’s image.
Local Directories: When searching for a particular service, consumers are doing extensive research before making any sort of monetary decision. Whether it be, Yelp, YellowPages, Angie’s List, White Pages, etc. Consumers are able to share their experience, as well as rate your company too. Be sure to respond to reviews to stay connected and mediate concerns.
Social Media: Social media pages, specifically Facebook, are great channels for clients to stay connected with your company! Reviews and five star ratings look great for your profile and are a great addition to aid in your SEO efforts!
Not sure how to ask?
With clients you have a strong and close relationship with, a personal phone call is the best way to go. However, another alternative is a an email campaign. Ask your designated Account Manager for more information on how you can create a custom design, list and analytic tracking campaign.
Testimonials and reputation management go hand in hand. Securing your company’s online profiles and tracking reviews allows you to stay ahead of the competition and be confident in your company’s reputation. Allow Stratosphere to do the work for you, and grow your business to its full capacity. The sky is the limit, contact us today!