LinkedIn Tips for Insurance Agents

LinkedIn Tips for Insurance Agents You Can Start Using Today!

Are you using your professional network? Get more from it by using these LinkedIn tips for insurance agents! 

In our digital age, having a social media presence is key. Even if you’re not very tech-savvy in your personal life, your insurance agency needs to have a strong online presence. Social media is a big part of that. Feeling overwhelmed? LinkedIn is a great place to get started because it’s designed to connect people for commercial (rather than personal) pursuits. Are you making the most of this powerful platform? Use these LinkedIn tips for insurance agents to make sure your agency is wowing on the web.

  • Have a Proper Profile. Potential clients or network connections are a whole lot less likely to connect with you if all your profile offers is a ho-hum description and a fuzzy picture (or, worse yet, no pic at all!). Set yourself up for success on LinkedIn by setting up your profile. It should include a great photo, headline with relevant keywords (hint: “insurance” is a good one), applicable skills, memberships, and awards.
  • Learn Your ABCs. Always Be Connecting. The more connections you have, the larger your network – and the easier to gather information and generate leads from it. Whenever you get a business card from a new contact, go connect with that person on LinkedIn.
  • Cultivate Content. Make sure you’re staying relevant. Promote blog content from your own site and/or use LinkedIn Publisher to share your content. When you use Publisher to put content out there, it automatically puts it in front of thousands of users thanks to LinkedIn’s Pulse network. Just keep in mind that you don’t own the content you publish to Publisher, so it’s a good idea to keep the most important topics for your own blog.

Are you taking advantage of LinkedIn’s potential? To talk to a digital marketing expert who can make sure you are and give you more LinkedIn tips for insurance agents, contact Stratosphere Marketing Solutions in Westlake Village, California! We specialize in marketing for the insurance industry and are dedicated to helping agents across the country get more out of their digital presence. Call us today!

social media marketing tips

Social Media Best Practices for your Small Businesses


Social media plays a pivotal role in the business world, and is a key piece to your business’s marketing plan.  It is more than having a Facebook page or tweeting once a week. Social media marketing is about increasing brand awareness and customer loyalty; it requires thought, time and planning. But how do you know if you are utilizing all of these platforms properly?

Fortunately, your marketing team here at Stratosphere has put together some helpful tips!


When searching for your company online, your Facebook page will be one of the first things—after your website—to pop up. It’s a great channel to have all your information in one easily-accessible spot on one of the biggest social media platforms in the world.  When using Facebook you will want to:

  • Ensure that your business has a Facebook Business page and is not set up as personal profile. Facebook can (and will) go through and delete your profile if it is a business.
  • Make sure that all of your needed information is filled out on your page, such as: website, phone number, address, about section, etc. so that if interested, people can get in touch with you.
  • Use a cover and profile photo that matches your brand image and theme, like a logo.
  • From your personal profile, invite all your friends to like your Business page.
  • Post statuses, blogs, and photos that not only relate to your industry, but throw some fun facts, holiday posts or personal company things as well! Many studies have shown that Facebook posts with images are more likely to attract attention and engagement versus those without.
  • You can “boost” certain posts with a little help from your credit card to reach a larger viewing audience.
  • Ask current or past clients to leave you a review or a star rating. It’s one of the first things you see when you pull up your page, so do everything you can do get those 5 stars.
  • Lastly, engage back with your followers via “likes,” as Facebook calls them. If someone comments, comment back or like their comment! Acknowledge their contribution.


Conversations on Twitter are just like face-to-face encounters you have with customers.  You want to create Tweets that establish an ongoing dialogue with your followers.

  • The majority of your Tweets, about 80%, should focus on driving interactions with your followers – such as retweets, replies, and favorites.
  • Observe what other businesses in your industry are doing on Twitter. You can find competitors and monitor relevant conversations using search.twitter.com.
  • A good strategy is to have each day of the week represent a different topic, e.g. Wednesdays are helpful tips, Fridays are fun facts, and so on.
  • You will want to use the most relevant #hashtags; think of what people would be searching, as #hashtags are used to categorize posts. You don’t want your #hashtags to be lengthy or too vague.


Unlike other social media platforms, LinkedIn is more than a social site.  LinkedIn was developed with a business mindset to bring together a community of professionals.  Enhance your company page with these simple but powerful tips:

  • Make sure you completely fill out your company description and add your company logo and banner image. You will want all of your social media platforms to have the same branding as your website.
  • Include a large image that explains who you are and what services you provide.
  • Company specialties act as SEO keywords within LinkedIn, so include as many terms as possible that properly represent the services your business offers.
  • Have employees with personal LinkedIn profiles connect to the company page. You will also want to make sure their personal profiles are completed.
  • Follow LinkedIn Influencers and build a curated feed of industry related news, i.e. share pertinent articles.
  • Posts images, videos, company news, and industry trends.

To learn about best practices for your personal LinkedIn, check out our blog Tips for Creating a Rockstar LinkedIn Profile.

You will want to post, tweet, and share at least once a day, at various times, so that followers get fresh content on their feeds.  Make sure your posts and tweets link back to somewhere helpful to give followers a better experience and capture more referral traffic. Don’t just post or feature your own products. It is a great idea to repost, retweet, and share articles from other people and businesses.

Not sure where to get started? Contact Stratosphere Marketing to learn about our custom-tailored packages and get your social media marketing on the right path!

Social media doodles

Most of your traffic is coming from Social Media!

Did you know that last quarter Facebook passed 1.19 billion monthly active users, Twitter reached 232 million users, Google+ hit 300 million users, and on Friday LinkedIn reached 300 million users?

According to Forbes, referral traffic from social media has increased 8.53%, within the last year. What does this mean? People are visiting your site, becoming customers, and showing interest in YOU…all through social media. Alright, given these statistics and information let’s get down to business. How can you improve your referral traffic?

  1. Blogs: When posting blogs, include an excerpt or intro of what you are going to talk about. This will grab your audiences’ attention.
  2. Images: Visuals are key! Posts with pictures gain 94% more page visits than those without.
  3. Timing: When do you post to your wall? Do you know how much of a difference 11AM makes versus 11PM? Make sure to check your Facebook Insights – this will tell you the optimal time to post, and when your traffic is the most active.
  4. Link Back: When you post to Facebook, you want to include a link back to your website. Why? Because when they click on your post, they will be directed back to your website… what does that mean? It means they are now in YOUR realm, YOUR world and YOUR sphere. #nopun
  5. Advertise: Try “boosting” your posts sometimes. With a simple $10, we think you would be surprised to see the amount of action you get. We’ve seen posts exceed 20,000+ views!

Now think about your business… Are you on social media? Do you have a business page? Do you ever wonder how far your posts on social media actually go, or who reads them? Well, you’re in luck…Stratosphere does ALL of this for you. We blog, we link back, we include images, we’ve got good timing, and we help you create ads! #letsgetposting #socialmediarules

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