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Insurance SEO Mistakes Your Agency Should Avoid

SEO Series Part III: Insurance SEO Mistakes Your Agency Should Avoid

If you’re trying to make the most of your insurance SEO, you need to steer clear of these mistakes.  

SEO might seem like a complicated topic, but a lot of it comes down to common sense. Search engines are really trying to deliver the best, most helpful results to their searchers, so when your insurance agency creates valuable resources online, you’re doing your SEO a favor. Want more tangible evidence? Here are three common insurance SEO mistakes that could be keeping your website off the top ranking pages.

Ignoring your website.

All too often, agencies see their website development and maintenance as a part of their marketing budget. Yes, your website serves as the foundation for many of your marketing efforts. But in 2016, an attractive, high-functioning website isn’t just nice to have. It’s a necessity. If your website isn’t up-to-date with helpful, relevant information and search engine optimized so people can find it, it’s going to be a detriment to your online presence.

Dreaming too big.

We’re all for having huge ideas and striving to accomplish them! But when it comes to SEO, you need to be realistic. Think your independent insurance agency is going to rank on the top page of Google for “insurance”? Think again. With SEO, you need to have specific, local keywords that you’re targeting. Before you pick those keywords, check them out and make sure they don’t have too much competition. Otherwise, you’ll be sinking money into your SEO efforts without any shot of getting towards the top of ranking pages or being found by locals who really need your services.

Not creating content.

Want search engines to move your website up the rankings? You need to give them something to work with, and that means creating content. If you’re too busy to be regularly crafting original, helpful content, consider hiring a team (like ours at Stratosphere) to help you. Without content, you can’t build links, and without links, your SEO effort is dead in the water.

Are you ready to start taking your insurance SEO to the next level? To get a team behind you, contact Stratosphere Marketing Solutions in Westlake Village, California. We have experience helping independent insurance agencies across the country move up search engine ranking pages.

independent insurance agent

David & Goliath: How the Independent Insurance Agent Can Compete with Major Carriers

If you’re an independent insurance agent sick of losing business to the internet, arm yourself for competition with this guide.

What do we want? Everything! When do we want it? Now! The world is getting increasingly faster paced, and even instant gratification might not feel fast enough. How is the independent insurance agent supposed to keep up? Can you compete with the major carriers with their digital platforms and huge workforce behind them? Yes! You absolutely can. Use these tools to stand up to the big guy and come out the victor.

  • Be personal. The number one thing you have that the major carriers don’t is the ability to go deep. While the carriers have thousands of clients who have to reach out to them to get any kind of service, you have the luxury of real relationships. Get to know your clients. Wish them a happy birthday. Suggest an annual review, then actually follow up on it. Reach out periodically to see if your insureds have any questions about their coverage. Help them hunt for discounts. Personalizing your service makes your clients feel valued. After your high level of care, the automated world of buying insurance online will feel cold and foreign.
  • Be accessible. That being said, automation is a major draw of buying coverage through one of the big carriers. People can go straight to their website and immediately get a quote. Then, once a policy is written, they can usually access it online. In our busy world, having digital access to the things you need at the moment you need them is huge. Make sure you’re offering the easiest access possible to your clients. If you can set up an online portal for them, great! If not, consider giving them a 24/7 number to call so they can get the information they need in the event of an emergency. Make your clients feel like it’s just as easy to get information from you as it would be from a major carrier’s website, and you can stay competitive in the modern age.
  • Be proud. Quite often, when people choose one of the major insurance companies over an independent agent, it’s because of size. They know for a fact that national carrier can pay their claim, but do they know that you can? They should! Invest some time and energy in marketing your company and what makes it great. Make it easy for people to feel confident in you. Ask for testimonials from happy clients and put them all over your website and social media profiles. The word of others who feel safe with your services will go a long way towards legitimizing you.

Being personal, accessible, and proud will take some time. Don’t worry! We can help. Put an expert team behind you, and we’ll put our expertise and resources to work. Stratosphere Marketing Solutions specializes in serving the independent insurance agent. We’re here to help you successfully market your business without giving up much of your time or energy. Call our team in Westlake Village, California today!

LinkedIn Tips for Insurance Agents

LinkedIn Tips for Insurance Agents You Can Start Using Today!

Are you using your professional network? Get more from it by using these LinkedIn tips for insurance agents! 

In our digital age, having a social media presence is key. Even if you’re not very tech-savvy in your personal life, your insurance agency needs to have a strong online presence. Social media is a big part of that. Feeling overwhelmed? LinkedIn is a great place to get started because it’s designed to connect people for commercial (rather than personal) pursuits. Are you making the most of this powerful platform? Use these LinkedIn tips for insurance agents to make sure your agency is wowing on the web.

  • Have a Proper Profile. Potential clients or network connections are a whole lot less likely to connect with you if all your profile offers is a ho-hum description and a fuzzy picture (or, worse yet, no pic at all!). Set yourself up for success on LinkedIn by setting up your profile. It should include a great photo, headline with relevant keywords (hint: “insurance” is a good one), applicable skills, memberships, and awards.
  • Learn Your ABCs. Always Be Connecting. The more connections you have, the larger your network – and the easier to gather information and generate leads from it. Whenever you get a business card from a new contact, go connect with that person on LinkedIn.
  • Cultivate Content. Make sure you’re staying relevant. Promote blog content from your own site and/or use LinkedIn Publisher to share your content. When you use Publisher to put content out there, it automatically puts it in front of thousands of users thanks to LinkedIn’s Pulse network. Just keep in mind that you don’t own the content you publish to Publisher, so it’s a good idea to keep the most important topics for your own blog.

Are you taking advantage of LinkedIn’s potential? To talk to a digital marketing expert who can make sure you are and give you more LinkedIn tips for insurance agents, contact Stratosphere Marketing Solutions in Westlake Village, California! We specialize in marketing for the insurance industry and are dedicated to helping agents across the country get more out of their digital presence. Call us today!

AssuredAdv

We welcomed a few more to ‘The Sphere’ this week!

We just launched a few new members websites here at Stratosphere this week. and wanted to formally welcome them!

Alliance Group

We welcomed 3 agencies from 3 different states to the Sphere last week!

We launched three brand new websites for three different insurance agencies in WI, NY, and PA last week. Check them out!

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