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The Importance of Owning Your Own Agency Website

The Importance of Owning Your Own Agency Website

Why your insurance agency should invest in a website.

Does your insurance agency have a website? It’s a question that shouldn’t even need to be asked in 2018, yet many agencies go without their own website. Unfortunately, if we include independent insurance agencies with small businesses, roughly one-third of them don’t even have a functioning website of their own. This can be a real problem for sales, reputation, and everything else in between. In today’s competitive digital age, having a great insurance agency website is non-negotiable. If you’re still on the fence, let us explain why it’s so important to own your agency website.

A website helps you to stand out.

When was the last time you heard someone use the Yellow Pages? Although this book might still get delivered, chances are it isn’t being used regularly. This is because people can find businesses they need through online searches. For insurance agencies, having information readily accessible means that consumers are more likely to get in touch. Many people shopping for insurance choose to forgo the phone call and look online for information they need. There’s a slight chance they might call you if they can’t find your website, but it’s likely they’ll move onto the next insurer instead.

You need to look credible in the industry.

Consumers are going to spend a lot of time researching and asking questions before they decide to make a purchase, especially when it comes to something as important as insurance. No one wants to work with an agency that handles claims poorly or that doesn’t follow through on their promises. A great website gives your agency legitimacy. If you look professional and credible, consumers are going to take your business more seriously. When was the last time you personally worked with a company that didn’t have their own website?

Digital presence is important.

Through a website, your digital presence grows. A well-designed site is the start of marketing, building brand awareness, learning about your target market, and much more.

It’s time for your insurance agency to receive a website that boosts your business. Let the experts at GTK Analytics help. Our dedicated team is ready to assist you with all your needs! From web design and development to digital marketing strategies, we have you covered. Contact us to get started today.

Top Ideas for a Modern Insurance Agency Website

Top Ideas for a Modern Insurance Agency Website

Insurance Agency Website Design 

Web design and technology are constantly changing. Here at GTK Analytics, we like to say that a website is never ‘done’ as it is a continually evolving thing. Not only that, but as your agency grows and finds its niche, so must your website. When you’re looking for insurance web development, check out some of these top characteristics of a modern insurance agency website.

Responsive Design

These days, people are using different devices to shop for insurance. Having a responsive website means that your website resizes itself automatically depending on the size of the screen the individual is using. For a customer to engage in your site and agency, responsive design is a must-have.

Optimized for SEO

An SEO-optimized website will reach more people than one that has not been optimized. However, there’s a fine line between cramming keywords onto a page and creating content that draws prospects in. Search engines are skillful in discerning the difference between well-written copy and keyword-stuffed ramblings. Our writers only produce high-quality, 100% original, and compelling content to improve your SEO ranking.

Design Elements

Got a text-heavy site? Very few (if any) visitors will read through every bit of information you’ve crammed onto the home page. Still using clip art? You could be doing your agency a disservice. Borrowing images from other sites? You are likely to get caught. A well-thought-out design can do wonders for your agency. We only use high-quality photos that are licensed.

SSL Certificates

Search engines are starting to reward sites that are encrypted. All of our sites now automatically come with SSL encryption.

Simple Site Navigation

Your potential policyholders want to navigate their way around your site quickly. Typically, they are either looking for information on your policies or wish to contact you. Making it easy to navigate the site can lead to more inquiries.

With everything you have to keep in mind, insurance website design isn’t always easy to tackle on your own.  Struggling with your website?  Then don’t hesitate to contact the design experts at GTK Analytics.  Our highly-trained team is ready to work with you to create a beautiful, custom-designed website to best meet your needs.

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