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what makes and insurance website successful

Components of a Successful Insurance Website

Learn about the basics of creating and maintaining a successful insurance website.

Your website is often the first introduction that customers have to your insurance agency.  This is why it’s so important that your website is well-designed, easy to navigate, and actually useful for visitors.  The most successful sites are so appealing that they convert casual visitors into actual clients with just a few clicks.  But which elements are most important when it comes to effective insurance agency web design?  Here are some of the components of the most successful insurance sites.

Professional Design

First things first, successful insurance sites utilize clean design elements that are appealing without being overwhelming.  Not only should a site’s aesthetic capture the essence of your brand, but it should also be pleasing to the eye and consistent throughout the entirety of the site.  Websites that look cluttered or outdated will give visitors a poor impression of your agency and could result in them immediately clicking away from your site.

Easy Navigation

It’s also important that your site be easy for visitors to use.  This means that your site must load quickly and be accessible on both desktops and mobile devices.  Additionally, the information on the site should be organized logically and should be easy to get to.  If your agency’s site is difficult to use, then visitors will have no qualms leaving it in favor of a competitor’s more navigable website.

Value to the Visitor

Finally, your agency’s website must offer information and insights that are actually useful to its visitors.  This means that your agency’s services should be laid out logically and explained in clear, concise language.  Additionally, the best sites also include sections that offer visitors industry insights, advice, and other valuable information.  Not only will useful content attract more visitors to your site, but the continued creation of such content will establish your site as a trusted resource for consumers.  This will keep potential clients coming back time and time again.

These are some of the components that you need to consider when developing your insurance agency web design strategy.  Do you need assistance with creating and maintaining a successful site for your agency?  Then turn to the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your needs.   From web design and development to digital marketing strategies, we have you covered.  Contact us to get started today.

redesigning your insurance site

Why It’s Time to Redesign Your Insurance Website

Here’s why it’s time to revamp your agency’s website.

Competition within the insurance industry is fierce.  This is why it’s important that you do everything in your power to gain an advantage over your rival agencies.  However, even if you offer the best service and most comprehensive coverage options, you will lose your edge if your agency’s website is poorly designed or outdated.  This is why updating your website’s design is an important part of generating new leads and fostering brand recognition.  Still not convinced that it’s time to re-think your insurance agency web design?  Then consider these reasons why it’s time for a website overhaul.

  • Your Website Looks Outdated

In today’s day and age, the visual appeal of a website is just as important as the content included on every page.  If users enter your site and see cluttered, disorganized, or clashing graphics and design elements, then there’s a good chance that they will exit before even giving your site a chance.  This is why it’s important to revamp the look of your website, especially if your site is five years or older.  By introducing complimentary color schemes, modern graphics, and clean-cut design elements, you can increase the chances of users remaining on your agency’s site.  This, in turn, will improve your lead generation and garner more business for your agency.

  • Your Website is Difficult to Navigate

The digital age is all about ease and convenience.  If your agency’s website is inefficient and difficult to navigate, then visitors will quickly leave in favor of other insurance sites that offer them the ease and accessibility that they are accustomed to.  If your current website struggles with long load times, unclear navigational prompts, or vague content, then it’s definitely time for a complete revamp.

  • Your Website Isn’t Optimized for Mobile Use

Today, most people use their smartphones or other mobile devices to access the internet.  If your website is not configured to operate on mobile devices, then users will skip right past your site without a second thought.  If you do not want to miss out on this huge population of potential clients, then it’s important that your agency’s website is redesigned for both desktop and mobile use.

These are some of the reasons why you need to consider redesigning your insurance agency’s website.  Interested in jumpstarting your redesign project but not sure where to begin?  Then turn to the digital marketing and web development experts at GTK Analytics.  Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs.  Contact us to get started today.

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