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social media marketing for insurance agencies

The Importance of Social Media Marketing for Insurance Agents

Learn why social media marketing is the next step in developing your agency’s comprehensive digital marketing strategy.

As an insurance agent, you’ve likely heard that social media marketing strategies are necessary to take your agency’s growth to the next level.  However, if you are like many other insurance professionals, then you might not understand how establishing a social media presence will benefit your agency.  Read on to learn more about how incorporating social media into your insurance agency marketing strategy can help you increase your agency’s influence.

Social Media Help You Reach a Larger Audience

One of the reasons why it’s so important to establish a social media presence is that it will allow you to connect with a huge pool of potential clients.  With over 3 billion people using social media worldwide, it’s easy to see how influential social media platforms are among people of all ages, genders, ethnicities, and so on.  By developing a social media presence for your agency, you can tap into this major population of potential insurance clients.

It Allows You to Reveal a Different Side of Your Agency

Stop for a moment and consider how you engage with social media on a personal basis.  For most people, social media engagement includes scrolling through pictures, watching short videos, or skimming brief text posts.  In short, people do not invest a lot of energy when engaging with social media content.  Rather than the lengthy explanations or in-depth blog posts that you might feel comfortable posting on your agency’s website, social media requires punchy, attention-grabbing content.  While this seems intimidating, this actually provides a unique opportunity to advertise your agency in a completely new way.  By focusing on visual, human interest, and entertainment content on your agency’s social media accounts, you can generate a wider audience than your agency’s website ever could.  This, in turn, can help you generate leads, acquire more business opportunities, and accomplish widespread brand recognition.

These are some of the ways in which delving into social media can benefit your insurance agency marketing strategy.  Ready to take your digital marketing plan to the next level?  Then do not hesitate to get in contact with the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your digital marketing, web development, and custom content creation needs today.

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