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The Value of Outsourcing Marketing for Your Insurance Agency

The Value of Outsourcing Marketing for Your Insurance Agency

Why your insurance agency should consider handing off marketing to an agency.

In all truth, most insurance agents can land a sale easily once a prospect is in front of them. The whole issue is to get a consumer to listen. Sure, your agency can read up on marketing or take a course or two, but the fact is that marketing your agency takes a dedicated effort. Insurance agency marketing isn’t standard marketing, either. It takes time and effort to develop a marketing strategy that produces effective results. Take a look at a few reasons why outsourcing your marketing needs provides a lot of value to your agency.

Marketing agencies are good at what they do.

A marketing team can assist you in the same way that you assist clients every day. You may lack relevant experience to think of and execute specific marketing tasks. Although you can probably do it on your own, a marketing team have the expertise and knowledge to handle your needs efficiently. At the end of the day, the best results you get from marketing will be from experts who know what to do.

It’s cost-effective.

It’s a common myth that outsourcing marketing to an agency is too expensive for the smaller insurance agencies. The first issue with this concept is that it implies you don’t value your own time nearly enough. It may seem like you’re hiring people to do something that you could be doing, but actually, you are freeing up your time so that it can be better spent elsewhere.

They understand what it takes.

Digital marketing is ever-changing. This means that a strategy that was used last year may be completely irrelevant and ineffective today. It takes more than reading a blog post or taking a short class to understand the ins and outs of marketing. It involves diving deep into the industry and understanding how and which trends influence change. Marketing agencies have this knowledge in hand, meaning you don’t have to spend countless hours trying to understand and keep up with marketing demands.

At GTK Analytics, we can help your insurance agency reach new heights. Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

Is Your Insurance Agency Marketing to Millennials?

Is Your Insurance Agency Marketing to Millennials?

Is your insurance agency Millennial-ready?

The Millennial generation now includes many consuming adults in their 20s and 30s. Not only are they the first digital generation but they have different values and shop differently to previous generations. As a result, businesses who want to appeal to this savvy group need to step up their game. If you want your insurance agency to appeal to the clients of the present and future, then it’s time to review your insurance agency marketing strategies.

Millennial purchasing power is significant already, and it won’t be long before they are the dominant force across the nation. They’re not purchasing like their parents – they are more technical and analytical. So, how can an insurance agency appeal to this generation? Here’s what you should know.

  • They want to engage with brands on social networks.

Millennials are a generation glued to their phones, always knowing the latest social media trends and happenings. So, make the most of this! If your insurance agency isn’t active on social platforms, get set up with a professional-looking profile. Post to social media, but do it in a way that interests your clients. If you’re posting so much that no one is liking, commenting, or sharing the posts, then you need to change up your content.

  • They are using multiple tech devices.

In this day and age, one person can own various devices – tablets, smartphones, desktop computers, laptops – the list goes on! Before you add any more pages to your website, remember to make your site mobile-friendly.

  • They are brand loyal.

Quite simply, the sooner you build a relationship and deep connection with millennials, the better. They will continue to purchase from you because they know your brand, (hopefully) don’t have any complaints, and are often loyal to one company that they think stands above the rest.

Are you ready to reach new heights with experts in the digital marketing industry? At GTK Analytics, we know what makes millennials tick. Our highly-trained team is ready to assist you with all your insurance agency marketing needs. Contact us today to see how we can help your agency.

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