learn about local SEO

Local SEO: What is It and How Does It Help My Business?

Learn what local SEO is and how your business can take advantage of it.

Competition between small businesses is fierce; so, it’s important that your business does everything it can to get a leg-up on its competitors.  One way your business can stand above the rest is by leveraging the power of local SEO.  But what is local SEO and how can it help your business?  Read on to learn a little bit more about local SEO for your business.

What is It?

Local SEO is optimizing your website so it can be found in localized searches.  Local SEO utilizes a variety of strategies, including: getting your site ranked on search engine result pages, listing your website on business directories, creating localized content on your website, leveraging online reviews of your business, and so on. 

How Does It Help My Business?

For starters, search engines such as Google have essentially replaced the Yellow Pages.  In the past, local businesses could place an ad in the Yellow Pages and expect to generate new business opportunities.  However, it today’s digital age, most people use Google to find local businesses.  By optimizing your business’s website for local SEO purposes, you can ensure that your business is visible to potential customers.

Another benefit of local SEO is that it is a cost-free from of advertising.  Admittedly, implementing a successful local SEO strategy requires continuous upkeep.  However, this time investment is worth it as organic search engine results will generate more visibility for your business without you having to pay for search advertising.

Finally, utilizing local SEO levels the playing field.  Local SEO is the one area where small businesses are just as influential as large, national corporations.  If your business employs a solid local SEO strategy, then it can enjoy first-page rankings alongside much larger companies.

Curious to see what else a strong local SEO strategy can do for your small business?  Then turn to the SEO experts at GTK Analytics.  Our knowledgeable team is ready to help your small business reach its full potential.  Contact us to get started today.

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