Best Blog Tips Westlake Village CA

Our Best Blog Tips: Write Like You Talk

Why writing like you talk is one of the best blog tips ever. 

When’s the last time you read a full blog post?

If it’s been a while, you’re not alone. More and more of us prefer snippets over long format posts that (if we can be honest with you) can basically say the same thing.

Does that mean the blog is dead? No! In fact, blogging is one of the best ways to build your website’s authority, keep it relevant over time, and boost your search engine ranking. It gives everyone—from prospects to potential future members of your team—the chance to see what you know and what you’re all about.

The issue, then, is how to get those future clients and employees to actually sit down with your blog. The good news? We’ve got a solution for you, and it’s a pretty easy and very effective one: blog like you talk.

Here are just a few reasons taking a more conversation, casual tone when writing is one of the best blog tips in your arsenal.

  • You’ll be more relatable. We like to feel comfortable. Ergo, utilizing verbiage to which your anticipated audience is likely unaccustomed can create a chasm between you. (See what we mean?) If you want people to plug in and stay tuned, approach them like you would a friend.
  • You’ll be seen as a bigger help. Sure, you want to be seen as the authority in your industry. If you can’t convey your insider insight in layman’s terms, though, it’s not going to be very much help to your clients. They want to know you can meet them where they’re at and help them there, and a conversational tone can convey that you’ll do just that.
  • You’ll help your SEO. If you’re looking for search engine optimization (SEO) so you’ll get listed higher on Google, Yahoo!, Bing, etc., SEO’s your best friend. Search engine crawlers, which determine how high you should rank, measure your page according to the Flesch-Kincaid readability tests. A better score = a better ranking. In other words, you want an 11-year-old (or Googlebot) to be able to understand your site.

If you want more of our best blog tips or other info about driving eyes to your site and keeping them there, contact the blogging experts at Stratosphere Marketing Solutions.


WordPress Websites: Second to none.

If you didn’t already know this, websites have the ability to be built on many, MANY different platforms.

When comparing the various platforms online, one may come across long, ranting reviews commenting on which platform is “the best” and notating which platforms may have one particular advantage over another..yadda yadda..

You may find through your research that a website built on one platform may have continuous compatibility issues with a certain browser (Firefox, or a certain version of Internet Explorer, etc.) while on the other hand, a website built on a different platform is consistently compatible with several browsers, but lacks an immediate functionality you and your business demand.

So how do you choose?

Exhausted businesswoman

Stay away from all of the drama, and go with a platform that includes what you demand: WordPress.

We use WordPress for our own website, along with the hundreds of other websites we’ve built for people and businesses across the nation.

Here are just a few of the reasons why WordPress continues to be the platform we exclusively work with:

Ease of Use

Keep It Simple on a Blackboard

In comparison to other platforms, WordPress makes things easier for our developers to use. When one of our members needs an update or a page added to their site, it’s not going to be as time consuming for our developers to work on as another platform may be. We charge change requests by amount of time involved, so less time equals WAY less money spent for you.

Search Engines LOVE WordPress Sites

Love on the Web

The coding behind WordPress sites are very clean and simple, making it super easy for a search engine to read and index a site’s content (via original content on web pages & blog posts, another aspect search engines crave.) When you make the search engines happy, you are rewarded.

A Blog is Built in and Ready to Go

Blog Word On Paper Post It

Blogging, if you didn’t already know, is the KEY to having search engines find you, recognize you, and reward you by organically pushing you up the rankings for continuously pushing relevant content related you and your brand.


The Possibilities are Endless

Photo realistic 'the sky's the limit' sign, isolated on pure whi

Say you want a calendar, a video gallery, an Instagram feed, etc. on your website. Done. There’s most likely a plugin created for that that can be installed onto the backend of your site and put into action for you. Once again, saving our developers time, and thus, making website changes affordable.


The Design of the site is Fully Customizable

Vector flat modern icons on sample background

Say you don’t like the layout of the site, or you would like a certain section to be moved..Done. Through readily available features on WordPress, custom coding can be done to tweak the template of the site, meaning things can be moved around how you want them to be.


While in search of a website developer, be sure to always ask the potential developer which platform will be used in the creation of your site. We strongly suggest using WordPress due to all of the benefits it lends.

Asking for a WordPress site early on can mean saving hundreds, if not thousands of dollars in the long run for you and your business.

Remember, we are always here to help!

Always remember that Stratosphere would love to help you when you are in need of website development or redesign.

We offer several affordable web design options on WordPress that will help you with all of the above–

Please contact us today!

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