With the recent release of the movie Straight Outta Compton, many businesses have latched on to the acclaimed success of the film in order to grow their brand. And if you’ve been on any form of social media in the last few weeks, the “Straight Outta Somewhere” campaign has most likely been on your feed! According to an article written by the Business Insider, the campaign trended No. 1 for two days in a row on Instagram, Twitter, and Facebook, and simultaneously had an average of 15,000 #Straightoutta tweets and retweets per minute! Business Insider also stated, that in just 7 days from when the viral campaign began, it had over 7 million visits, 6 million downloads, and over 400,000 tweets!
So how does every business achieve this success? Over the years, finding a way to successfully advertise your business through Internet marketing has become one of almost every company’s goals. With businesses around the world trying to capture the same recognition as the “Straight Outta Somewhere” campaign, we are here to give our insight on how you can utilize the power of viral marketing!
Understand Your Target Market
To be successful in any form of marketing, you have to know whom you are talking to. This is an essential part of building your brand and being recognized. Once you are aware of who your target market is, do something that will capture the attention of this audience! Your audience must be fully interested in what you are showing them to make them “share” your brand with others.
Keep It Simple & Engaging
Almost all viral campaigns are both user-friendly and interactive! Allow your audience to become a part of your brand by using hashtags or other interactive tools. This will give you publicity without even working for it! Keep it #engaging and simple, and watch your brand grow!
Know The Power of Visual Impact
In a world of Internet consumers who live by instant gratification, you have one chance and right around 3 seconds to grab our attention! This means get creative! A picture says a thousand words, and with an era of creative geniuses you must pick a powerful visual that will stand out amongst the millions we see everyday. Think out-of-the-box and let your brand go viral!
If you are looking to build your online marketing presence and create a social media empire for your company, contact us today!