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how to hashtag

How to Hashtag: What You Should Know About the Power of the Pound Sign

If you’re not sure how to hashtag, this dos and don’ts guide can help!

Remember when we called # the pound sign? Well, it won’t be long before most people don’t. In fact, the Oxford American Dictionary added “hashtag” to its official vocabulary over five years ago! Clearly, hashtags have a place in modern society. Are you using them well? Here are a few dos and don’ts to help you learn how to hashtag in 2016.

  • DO use it as a branding tool. Branded hashtags don’t have to include your company name. Take REI’s hugely successful #optoutisde or Nike’s #betterforit as examples. By capturing business values in a concise, memorable hashtag, you give people an easy way to be a part of your business’s overarching social media conversation.
  • DON’T hashtag for hashtagging’s sake. So you know that #nationalscotchday is trending today (cheers, Scotch lovers!), but you’re posting something that isn’t even remotely related to this kind of whiskey. Don’t hashtag #nationalscotchday. Sure, someone might see your post because of your hashtag, but they’re not going to like your completely unrelated content while trying to celebrate their favorite liquor.
  • DO keep it simple. Long hashtags are not only challenging to read; they’re very unlikely to trend. You could probably have guessed this if you’ve been annoyed while trying to type a 20-character hashtag without autocorrect there to help you!
  • DON’T be too heavy handed. Hashtags are a great way to extend the reach of your post and connect with like-minded social media users. They’re also an excellent way to spam people. Keep your hashtags relatively minimal to avoid looking like a spam-happy account.

Need help? We can go way beyond this brief how to hashtag guide to completely transform the way you interact with people online! To learn more about how digital marketing can help you extend your network and get more business, contact Stratosphere Marketing Solutions in Westlake Village, California.

TBT: History of the Hashtag

TBT: History of the Hashtag

 

When Twitter crashed the social media scene in 2007, it flew under the radar for a while. It wasn’t until the reintroduction of the hashtag that helped elevate Twitter to not only a household name, but also helped reshape modern marketing strategies for good.

The hashtag was actually around long before Twitter on the Internet. Back in the late 90’s, IRC (Internet Chat Relay) utilized the hashtag to categorize items into groups.

Fast-forward to August 23rd, 2007 and web designer Chris Messina asked the Twitter world how they felt about the usage of the hashtag. This is considered the first appearance of the hashtag on Twitter.

The power of ‘trending’ and ‘social media branding’ can easily be traced back to the influence of the hashtag. The term ‘trending’ eventually caught and recognized by Twitter around 2010. When executed properly, hashtags can be a powerful tool for connecting with potentially thousands, even millions of targeted audiences worldwide.

The hashtag is a valuable tool when it comes to social media, and Stratosphere Marketing can help you step up your hashtag game! Contact us to learn all about our digital marketing services.

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