Understanding Your “Google My Business” Score to Better Your Marketing

Understanding Your “Google My Business” Score

Learn how to better understand your “Google My Business” score.

It’s no secret that digital marketing is a key component in your business strategy. In today’s digital world, a strong web presence is more important than ever. However, when it comes to measuring your digital success, things start to get a little complicated. There are various factors that contribute to your online success. Perhaps one of the most important factors is how Google sees your business. Your “Google My Business” score, however, can give you insight as to how your business fairs in comparison to your competitors. Learn how to better understand your “Google My Business” score with these tips.

Your Star-Rating.

When it comes to your rating on “Google My Business,” you’re given a star rating. Out of five stars, one being the worst and five being the best, your business is ranked. These rankings come from customer reviews. However, customer reviews are just one piece of the puzzle. Different from a regular ranking system, keep in mind that your “Google My Business” score is a compilation of different elements of your online presence.

Other Rating Factors.

While customer reviews play a big role in your score, other factors also contribute. Reviews are just part of the picture. Your SERP (search engine results page) ranking is another major factor. This ranking takes into account how your website fairs in terms of the domain, content you post, keywords, how mobile-friendly your site is, and much more. It also considers your social media presence as well as ratings posted from other sites. All of this additional information is reviewed by Google to then produce your “Google My Business” score.

Improving your “Google My Business” score can take some work. From maintaining your social media sites to posting relevant, informative content on your site to getting the reviews that you need to even establish a “Google My Business,” get expert help from the professionals at Stratosphere Marketing Solutions. We’re your one stop shop for all your digital marketing needs.

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