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Improve Website Traffic

Ten Ways to Improve Website Traffic

Every business goes through the challenge of having to improve website traffic.

Have you ever wondered why you’re not receiving the same amount of traffic on your website in comparison to your competitors? It’s there’s no to little traffic, your number of sales may have dropped off. If this is the case, fear not – there are ways to improve website traffic through marketing for the right customers.

There’s no easy way to improve your site’s visibility other than implementing and understanding methods to lure in more visitors! Here are a few to get you started:

  1. Use Facebook – Facebook has billions of users every week. Why not reach out to a few (hundred)?
  2. Advertise – Social media advertising are excellent ways of attracting visitors, building your brand, and getting your site in front of people.
  3. Optimize your site for SEO – Improve your search engine results by enhancing your web page for a higher ranking.
  4. Promote your blog on Facebook – Again, Facebook is a valuable tool. Put this to use by publishing your blog for a greater outreach.
  5. …Blog! – As part of content marketing, you can increase your page views, SEO ranking, and sales all through blogs.
  6. Build an email list – Once you have an email list, you’re able to send out newsletters that direct potentials and current clients to your website.
  7. Use LinkedIn – Post content to LinkedIn to increase your profile within the industry.
  8. Update your site – More often than not, users will click off a site if it’s outdated, slow, or hard to navigate.
  9. Make it mobile responsive – More and more leads are coming from mobile devices. If your website is not compatible with cell phones or tablets, you could be losing leads and traffic.
  10. Examine your analytics data – Know where you went wrong – and right! – so that you can keep getting better.

If this sounds like too much to add to your plate, don’t worry! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support to improve website traffic for your site. Call us to learn more!

best chrome extensions for work

Roundup of the Best Chrome Extensions for Work

Our list of the best Chrome extensions for work to make 40 hours of your week better. You’re welcome.

In the modern workplace, we spend a lot of time at our computers. And we spend a lot of that time using the internet. You have a number of browser options, but Chrome is well worth taking for a spin. If you’re already using Google as your primary search engine, it just makes sense to use that engine from Google’s browser. What’s more, Chrome offers a plethora of additional software from outside developers that can make your work life more productive! Here’s a roundup of just a few of the best Chrome extensions for work and a brief summary of what they can do for you.

  • AdBlock: It’s pretty simple. This extension blocks ads.
  • Full Page Screen Capture: Have you ever been frustrated trying to screenshot a webpage you can’t fit in your browser? You don’t have to be! This extension grabs your current webpage and converts it to a clean .png file for you. (We used it to grab the image of Momentum in this post).
  • Grammarly: You’ve probably already heard us talk about Grammarly – it’s cause we’re big fans. It’s basically spell check for all of your on-page writing. And yes, it can even check your Facebook posts for you!
  • Lazarus: We’ve all experienced the frustration of filling out a long web form, only to find that the page has timed out or crashed. You reload the page – and everything’s gone! Fear not, Lazarus will autosave as you type and reload the form for you.
  • Momentum: Swap out that boring new tab page in Chrome with stunning imagery. Momentum will also remind you of your day’s goals, let you build a to-do list, give you the local weather, and offer an inspiring quote. But really, it’s just pretty, which is why we pictured it in this post.
  • Stay Focused: Having trouble with productivity? Stay Focused will force you to limit your time on those pesky time-sucking internet distractions (looking at you, Facebook and Twitter).
  • Toggl: Having trouble scheduling your day? Need to keep an eye on how much time things are taking you or your team? This easy extension adds a timer to pretty much any web tool for easy tracking and data storage.

Try them out and let us know which ones you love! Or, if we missed a favorite that you think is one of the best Chrome extensions for work, let us know so we can take it for a spin ourselves! For more digital tips and tricks and all of your digital marketing needs, contact Stratosphere Marketing Solutions in Westlake Village, California.

Best Time to Post: Social Media

Best Time to Post: Social Media Edition

If you want to get more from your social media, use this guide on when to post.

Posting to social media requires a little, if not a lot, of work. You have to think of something clever, write it in brief but catchy words, and then go through the hassle of actually getting it live. It can be a huge bummer, then, when your posts don’t get the engagement your hard work deserves. If you knew there was one easy change that could significantly improve your posts’ success, wouldn’t you do it? There is: change the time you post! Here are the best times to post on a variety of social media outlets.

Blogs

While you would want to post on other forms of social media, when others are active, blogs are different. If you push out blogs when everything else is coming up in people’s news feeds/inboxes, your blog will likely just get skimmed–if you’re lucky. Consequently, the morning is the best time for blog posting, and Mondays are the best days for that publishing.

Facebook

First and foremost, post later in the week. As people get ready for the weekend, they’re a lot more likely to be perusing their feed. Studies show that posts published on Thursdays and Fridays get 18 percent more engagement.

Later in the day is also better. While studies vary on exactly when you should hit “post,” they generally put the best times between 1:00 p.m. and 7:00 p.m.

Twitter

Studies show that the best time to publish a tweet that you want to get retweeted is 5:00 p.m. They also say that weekday tweets get 14 percent more engagement than their weekend counterparts, and the best times for click-through is 12:00 p.m. and 6:00 p.m. (think: people bored on their lunch breaks/commutes).

We hope this helps you get more for the energy you put into your social posting. Don’t miss our post next week to find the best time to send out that email marketing piece you’ve got saved in your drafts!

You can use this guide to get more from your social media, or you can let the experts do it for you! For all of your digital marketing needs, contact Stratosphere Marketing Solutions in Westlake Village, California today.

photos

What To Expect From The New Facebook Mobile Layout

When people want to find out more about you, they typically head straight to your Facebook page, not your Twitter or website. To help you make the best first impression possible, Facebook recently unveiled new features, including a new layout and moving avatars, helping your profile become more engaging on mobile platforms.

Via Facebook.

Via Facebook.

The new profile videos are short video clips that can be up to 7 seconds and play in a loop when someone visits your profile. The videos can be shot with your mobile device and help to make your profile more interactive and less static. The profile videos were added to address the increasing number of videos that Facebook users were creating and posting to their profiles.

The new motion avatar is not the only change that Facebook is making. A refreshed layout is also coming to your mobile device, putting the profile video or picture in the center of your profile, instead of off to the left, and enlarging the picture to make it easier to see. A new customizable space has also been added the top of profiles that allow users to put whatever information they want to let visitors to their profile get to know them a little better. Users can add various content to this new portion, including a one-line bio, work and education information, and so on.

For more information on the new mobile Facebook update and how it can add to your social media marketing, contact Stratosphere today!

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