Why You Should Delete Email Subscribers | Email Marketing

Why You Should Delete Email Subscribers

If you want to see an increase in your email activity that is efficient, you may want to delete your subscribers.

You may be at a point where you get tens or even hundreds of email a day. If you keep your email organized, all that spam goes directly into your promotions or social tabs and it rarely makes it into your inbox. But by 2018, that song may singing a different tune. With so many emails, it may be hard to discern the quality ones from the others. Your solution may be to delete your unengaged email subscribers–but how? And why?

Getting into people’s primary inbox is getting more and more difficult by the day, which is bad for your business. The reason that sending an email is getting harder is because the sheer volume of emails is growing exponentially. In fact, over 205 billion emails were sent just last year, according to one report that number is expected to rise three percent over the next four years. Another reason is that email service provider systems are becoming better at learning how to sort emails through the user’s past categorization and filter the “bad” stuff.

Here are a few tips:

  1. Get rid of the truly awful. If you have unsubscribers, you need to get rid of them. Not only are they wasting your time, you can get into legal trouble if you keep emailing them.
  2. Categorize low segment engagers. Engagement, not opened, is what matters in email. If people haven’t opened your last 5 email campaigns, they likely don’t care about what you are sending them. You can delete them, or separate them and try a re-engagement campaign.

Keeping your subscribers relevant and efficient can be a hard task, but that’s why we’re here. Contact Stratosphere Marketing Solutions in Westlake Village, California to have the pros handle your online marketing and keep you ahead of the digital curve.

follow up with clients

How To: Follow Up With Clients Without Being Annoying this Holiday Season

Need to follow up with clients during the holidays but don’t want to seem annoying? Here are some tips to help!

The holidays are here! You’re probably celebrating personally, but it can make things a little tricky professionally. If you’re having trouble getting responses from clients due to the time of year, we feel you… Here are a few tips to help you follow up with clients during the holidays without bugging them.

  • Acknowledge the holidays. Look, none of us like to be barraged by emails this time of year. When you do get one, it’s always nice to open it and find that the person on the other end it at least in the holiday spirit! Saying things like, “Hi ___, I hope you had a fabulous Thanksgiving and your holiday season isn’t too busy yet!” is a nice reminder that you’re celebrating the season alongside your clients!
  • Be personal. This is an amazing time of year when we all have the chance to spend more time with and put more attention on friends and family. Why not maintain that great theme in your emails? When you do have to bug (ahem, contact) your clients, try to include personal, thoughtful details to maintain the warm, fuzzy feeling of the holiday season.
  • Remind them why you’re contacting them. People are extremely busy this time of year. Don’t just push out email after email that basically says, “Hey, just following up!” Try something more specific to let your client know why it’s important they respond even in the midst of the holidays. We like to say things like, “Hi ____, I just wanted to see if you’ve had a chance to think about your blogging topics this month. It’s important we have great topics selected so we can start 2016 with strong marketing!” Giving your clients the “why” makes it clear you’re not trying to nag, you actually do need their response.

Want advice about how you can get what you need from your clients without being a pest this season? Contact Stratosphere Marketing Solutions. Our Westlake Village, California team is more than happy to lend our insight to you! Also, don’t forget that we’re here for all of your digital marketing and website needs.

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