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GTK’s Newly Designed Websites Hit the Web!

Our team works their magic on these new sites, designed to impress.

In today’s modern society, having a stunning website is not an option, it’s a must. A site that is neat, concise, and SEO-optimized ensures that the business reaches and impresses who it needs to. Clean and improved sites can do wonders for any business, so it’s important not to leave your website out of marketing strategies.

Here at GTK Analytics, we’ve just launched some stunning new websites for our amazing clients! Check out what our design team did to make them shine.

Parkwest General Contractors

Construction is all about function and aesthetics, and website design is no different. When we joined forces with Parkwest General Contractors, we knew that their site had to showcase their work through exceptional imagery. This is why their site opens to a full-page image. The use of large imagery is a refreshing change from text-heavy sites that require visitors to search the website for pictures of the business’s work. Scrolling down the page, there is a short and sweet ‘About’ and ‘Our Services’ section that gives a quick summary of who they are and what they do. With ‘Latest Projects,’ a blog, and contact information to boot, this site is concise, clean, and ready for clients.

Peakes Insurance

We know that when individuals and corporations look for insurance, they want the process to be as smooth as possible. Peakes Insurance opens to a stunning image with very little text, which makes a change from those insurance websites that bombard visitors with too much information. The sticky menu allows the visitor to scroll down the page, while the menu remains at the top. This helps visitors to navigate the site with ease.

The parallax scrolling background encourages guests to read valuable information about the company while enjoying the seamless transition. The full-width call-to-action enables the guest to quickly locate contact information so that they can call the agency right away! With client testimonials, carriers, blogs, and contact information, Peakes Insurance is a full and efficient site.

 

Global Business Insurance Agency

Global Business Insurance Agency works with high-quality clients, and we had to make sure we conveyed that through a professional site. With a full-screen image on the home page, guests instantly feel as if they have come to a professional agency. The navigation is user-friendly – perfect for anyone looking to navigate the ins and outs of insurance!

Their partners’ logos scroll along the screen, helping clients to identify well-known insurance carriers. This invokes a feeling of trust and familiarity. We’re confident that Global Business Insurance Agency will reap the benefits of their modernized insurance agency site.

 

Our dedicated web design team is here to help you get set up with a new, improved, and unique website. In addition, we provide top-tier digital marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started!

Create Catchy Subject Line

Five Steps to Make a Compelling and Catchy Subject Line

Want to create clickable content with a catchy subject line? Read on.

Have you heard the phrase, ‘don’t judge a book by its cover’? Well, when it comes to emails, you can scrap that thinking. Despite what many say, people do judge emails solely by their subject lines. As a business, you know that creating great content to go in your communications is important. What’s equally as important is getting prospects and clients to follow through on actions – like opening an email. Even if your content in the email is killer, if your subject line is letting you down, don’t wait by the phone for calls.

The subject line is the single most influential factor in generating an email open. Making a catchy one that stands out from the crowd to guarantee a click-through is worth spending time on. Here are five tips to get you started.

  • Inject a bit of humor

Everyone loves a laugh. General humor can work really well in email subject lines as they surprise recipients and make them smile. If your business can exude a bit of fun and humor, let it! Personally, puns are our favorite weapon of choice.

  • Avoid ‘spam’ words

It can be tempting to write an email subject line which will encourage subscribers to open the emails, such as including words like ‘free’ or ‘one time only offer’. Unfortunately, many of these words trigger an email provider’s spam filters, sending your well-crafted, well-written email straight into the junk folder.

  • Personalize, personalize, personalize!

Although a little more complicated (and time-consuming) to do, adding in the recipient’s first name definitely catches their eye. If a subscriber thinks that an email was personally written to them, they’re more likely to feel inclined to click on it.

  • Invoke curiosity

Next to no one will open an email that they think will waste their time. One of the simplest ways to inspire a click is to create curiosity and spark your subscriber’s imagination. Use short sentences and questions to just this. For example, a florist may use, ‘Ready for Mother’s Day?’, whereas an auto insurer may put, ‘Auto insurance: Are you getting what you pay for?” Simple, yet it directly engages with the reader.

  • Format it

Now that you know what you’re going to say, consider how you’re going to say it. It’s best to avoid using all capitals that can appear aggressive, and aim to stick to using 50 to 65 characters. Better yet, add special characters (punctuation, symbols, and emojis (but perhaps not all three) to show that you have something different.

Having some troubles with email marketing? Whether you need email campaigns, social postings, blogs, a new website, or a helping hand in your business’s digital marketing techniques, give the pros a call at Stratosphere Marketing Solutions in Westlake Village, California.

List your business on the Apple map

Easy Steps to Put Your Business on the (Apple!) Map

Listing your business on the Apple map – made simple.

Even though the Apple map hasn’t had the best reputation, it has certainly stepped up its game recently. If you haven’t previously bothered about potential customers finding you via Apple Maps, it’s not surprising. After all, you’ve put yourself on Google Maps (you have – haven’t you?) and Apple Maps only works for Apple users. But now that there are promising improvements and plenty of iPad, iPhone, MacBook, and nifty Apple Watch users, it’s time to list your business on the Apple map.

Ample Opportunity for Apple Users

The Apple map lets users search for businesses by type, and will indicate whether those businesses allow payment by Apple Pay. This is a major plus for your company if you do support Apple Pay, as this feature could encourage Apple users through your front door. Because the map is located on so many of the Apple products, it’s built-in for easy access for users to find locations that suit their needs.

Get Connected

To put your business on the Apple Map, use the Map Connect feature. Similar to Google Maps listings, Map Connect allows you to enter and edit all your business details, including the address, phone number, social media accounts, website, and opening hours. Always ensure this information is double (and triple!) checked for accuracy before submitting.

Check It

Once you’re up and running, make sure that your business shows up for the following queries:

  • Business name + city
  • Business name + city + state
  • Business name + street address
  • Business name + street address + city
  • Business name + street address + city + state
  • Business phone number

Having some trouble getting your business listed? Whether you need social postings, blogs, a new website, or a helping hand in your business’s digital marketing techniques, give the pros a call at Stratosphere Marketing Solutions in Westlake Village, California.

Social Media Management

Do’s and Don’ts of Social Media Management

Ever wondered what habits to do and to avoid for social media management? We’re here to help.

Does your business regularly engage in social media? Are you tweeting, liking, and Googling your way to company success? If so, you may already know the best social media practices to follow. In the digital world of business brand building, there are some standard do’s and don’ts of social media management.

Facebook

This is, without a doubt, the most difficult of the social media platforms to be successful on. The endless changes to the newsfeed algorithm forces you to review your strategies and results continually. Here’s what you need to know:

  • Don’t worry about page likes.
  • Do be concerned about post likes, comments, and shares. These three functions tell you what content engages your followers, and what to should post more of.
  • Post different content, ranging from videos, text, images, and links.
  • Leave at least 3 hours between posts in order to let content sit and establish the most reach.

Twitter

Ever managed several accounts on Twitter? You’ll know that this platform requires patience and discipline.

  • Make good use of relevant hashtags, and tag users on every Tweet. Irrelevant hashtags can damage your content, as well as attracting spam accounts.
  • Retweet content that you find relevant and interesting, especially from local businesses and users. This gives followers a better user experience and captures more referral traffic.
  • Avoid over-Tweeting at all costs! There’s a sweet spot where 4 to 7 tweets a day is ideal, too much is overkill, and too little is useless.
  • Post at various times during the day so that followers get fresh content on their feeds.

As you can see, there are certain guidelines to follow if you want to get the best results for your business. If you need some help with your company’s social media management, contact Stratosphere Marketing Solutions in Westlake Village, California! As experts in the industry, we offer head-to-toe digital marketing services that get your social media marketing on the right path.

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