Keep on top of the latest digital marketing trends to stay ahead of the game.
Now that it’s 2017, (Happy New Year!), we thought we’d take a look at the latest tricks of the advertising trade. In this fast-paced world of digital marketing, trends can change in an instant. What was once beneficial just a couple of years ago may now be obsolete. Staying up to date with digital marketing trends may seem like a daunting task, but it’s a quality investment in your company.
Read on to find out what trends are happening right now in 2017!
Personalization and Native Advertising
Gone are the days of standard, generalized ads. Now, custom ads seamlessly integrate with website content. Marketers now have the ability to refine information through interactive experiences, in addition to sending personalized content to the consumer instead of blasts of anonymous content.
Digital Marketing Managers
A growing number of companies have started to employ social media managers to stay on top of digital trends and regularly publish content. Many businesses don’t have the time to organize their online profiles and platforms, but, luckily, the younger workforce is proficient in this!
Integrated Interactive Video
Interactive video has soared in popularity thanks to Facebook Live. This seemingly new feature is popular with businesses, publishing columns, news providers, and individuals alike. For marketers, it offers the ability to have real-time and interactive conversations with viewers. After the event, viewers can watch the content on-demand and explore related calls-to-action.
We get it. Keeping up with the fast moving world of tech isn’t easy. That’s why we’re here! We keep an eye on 2017 digital marketing trends, so you don’t have to. Contact Stratosphere Marketing Solutions in Westlake Village, California to have the pros handle your online marketing and keep you ahead of the digital curve.