Need an effective landing page? Take a look at these strategies to help.
You do loads of excellent marketing: ads, promos, contests, and so on. You send all that hard-earned traffic to your homepage where people lose the information sent from your ad, get confused, and leave. You need a landing page. Landing pages are important for sales – they’re where you direct your visitors when you want them to do something, such as sign up for an email list or fill out a quote form. Each landing page needs a single message and purpose. With a few tricks of the trade, you can craft a landing page that converts.
- Get to the point
In today’s society, people have short attention spans, so you need to factor that in when you’re considering landing page creation. Online audiences tend to avoid reading through an entire page of information. However, they will scan the screen until they find what they’re looking for. Remember that people came to the page for a reason, so make sure you address it clearly and succinctly. Keep it brief but with all necessary and relevant information.
- Use contrasting colors
The main call-to-action should always be clear on the page so people can’t miss it. One of the easiest ways to do this is to make use of contrasting colors. Make sure your buttons are a contrasting color to your background and surrounding text so they are easier to see. The ‘Submit’ button should not be hard to find!
- Make forms mobile-friendly
We all know how important a mobile-friendly website is these days since it’s been an important factor for a few years now. As more people use their mobile devices to access information, your pages and forms should be mobile-friendly, too. If people have trouble filling out a form on your landing page, you can bet they aren’t going to take the time to go back later.
These are just a few tips to help you build a successful landing page for your website. Sound overwhelming? Then trust the creation of your custom landing page to the experts at GTK Analytics. From professional website design to original content creation, GTK Analytics is the one-stop shop for all your digital marketing needs. Contact us to get started today.