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content marketing in your digital strategy

Embracing the Use of Content in Your Digital Marketing Strategy

Here’s why it’s time to incorporate content marketing as part of your digital marketing strategy.

As a business owner, it is your responsibility to ensure that your company is attracting new opportunities and reaching a target audience.  This is why it’s so important that your business has an effective digital marketing strategy in place.  If your marketing strategy does not include content marketing practices, then you are missing out on a huge opportunity to appeal to and draw business from a larger audience.  Here’s what content marketing can do for your company. 

What is content marketing?

According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

In other words, content marketing is the creation of content (written, video, and graphic) to draw attention to a business.  Rather than outright advertisements for your products and services, content marketing strategies use engaging and relevant content to drive web traffic towards your site.  From there, continued production of quality content keeps visitors coming back and makes them more likely to use your business’s services.

How do I use content marketing?

The most effective content marketing strategies follow three main rules.  First, content must be useful and engaging.  Your content must have a purpose and must actually offer information that a reader finds relevant to their own life.  Second, content creation must be consistent.  Consistency is important because it keeps visitors coming back to your site time and time again and it helps to establish you as an industry expert and trusted resource.  Finally, content must be original.  Simply regurgitating old content will bore your audience and may actually harm your site’s web rankings.  Many search engines will rank sites with duplicate content lower on their result pages, which will affect your business’s visibility and your ability to draw visitors in.

Why should I use content marketing?

In short, content marketing is good for your business’s bottom line.  Businesses that engage in a content marketing strategy experience increased sales, brand recognition, and web traffic.  Ultimately, using content marketing practices is a great, more direct way to appeal to and attract an interested consumer audience.

It’s no secret that engaging in an effective content marketing strategy can be time-consuming and confusing.  If you are not sure where to start, then ghttps://gtkanalytics.wpengine.com/content-marketing/et in touch with the experts at GTK Analytics.  Our experienced team is ready to assist you with all your business’s digital marketing needs.  Contact us to learn more about our unparalleled services today.

Why Insurance Content Marketing is a Must for Your Marketing Strategy

Learn Why Insurance Content Marketing is a Must for Your Marketing Strategy

Find out how insurance content marketing can help your agency.

As a growing business, you need a comprehensive marketing strategy. You need to market your goods and services to bring in business. With ever increasing technology, digital platforms have become commonplace for marketing practices. However, gone are the days for traditional ads. Instead, trends have shifted to content marketing. Content marketing is a strategy that produces relevant, informative information to your target audience. It’s proved to be an effective strategy, especially when it comes to the insurance industry. Learn why insurance content marketing is important.

Offers Informative Information.

Consumers today, often find advertisements a nuisance. From pop-up blockers to special subscriptions that have fewer commercials, many consumers try to opt out of getting advertisements if possible. The key to getting consumers to pay attention is by offering engaging and informative content that consumers want to read. That’s where content marketing comes in. You’re offering information that consumers want to read to help give them informative content about the insurance industry.

Useful Tool for Consumers.

Content marketing provides valuable information about insurance to consumers. Your consumers are then able to use this information to make decisions about what sorts of services that they need. Content marketing offers valuable information that can then be used to make purchasing decisions.

Quality Over Quantity.

When it comes to maximizing the content that you offer on your website, it’s important that it’s relevant information. The more relevant and informative the information, the better able consumers can find answers to questions.

Publish informative information on your website and social media platforms to improve your business’s marketing strategy. Our team at Stratosphere Marketing Solutions offers you the best content marketing services. From original blog content to custom websites, we’re your one-stop shop for all your digital marketing needs. Contact us today!

Content Marketing

Three Reasons Content Marketing is Important for Local Businesses

What’s so special about content marketing?

Did you know that 76 percent of local businesses use content marketing? It’s transformed the way businesses interact with clients ever since the rise of social media has been go-to information on the web. Brands have become closer and more communicative with their customers, closing the gap between potential customer and loyal customer.

Today, it’s important to give out advice, engaging stories, and information that is of genuine use or interest. If you’re not using content marketing in your business, here are five reasons why you should start!

#1: It can improve your SEO.

Good quality content is gold for SEO. Search engines aim to show users the highest quality results for their queries, which often results in displaying the highest quality content. Along with informative and valuable content for your website, you’ll want to use keywords, backlinking, and keep on trend with ‘hot’ topics to stay on top of your SEO ranking.

#2: It positions you as an expert in your industry.

When you want an answer to a question, you’re going to need to ask an expert. When your business produces quality content on a regular basis, it makes your brand an authority on the subject. In turn, being an expert builds trust, and trust is something that customers consider before buying! If you’re the go-to information source for a concern, they’re likely to trust your product or service.

#3: It adds value.

Blogging is the new black, the new sliced bread, the essential service that businesses need to do. People expect your business and your website to deliver insight or entertain. People want to go to your website and social media because they get something worthwhile back from the experience. Using a blog, helpful guides, and social media content will make your website worth returning to!

Do you need help setting up and publishing strategies for content marketing? Whether you want social postings, blogs, or a shiny new website, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

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Combat the upcoming Linkedin Company Page changes!

On April 14th, Linkedin will be making a couple changes to their Company Pages that most likely will affect you should you own a business and have a page set up (If you don’t have one set up, you SHOULD talk to us ASAP!)

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