Is your local business paying for advertising on search engines? You won’t want to miss out on this feature.
For local businesses, there are a lot of ways to run paid advertising on search engines. One of the most important (and easiest!) things a local business can do to maximize their search advertising return on investment is to turn on location ad extensions.
When you use this feature, the user can see your business location and phone number. In turn, you can specify a radius around your business location to show your ads to people within the range.
Here’s how location extensions in ads help your business!
They reach local searchers.
If you’re looking for a quick caffeine fix, you’re likely to go to the closest coffee shop – unless that business doesn’t pop up on the results! Google’s location extensions are required so that ads show up on local search results and Google Maps. Users who search for location-specific information may have a high purchase intent. Therefore, they’re more likely to call or visit a business.
They encourage contact.
Over half of all searches are conducted on mobile devices. With that said, you should optimize all your search engine marketing for mobile search. Your ads are no exception! Mobile ads with location extensions encourage the user to click a button to call your business straight away, or better yet, pop in for a visit now that they know the address!
Ad extensions give your more availability to promote your business’s address, phone number, and hours. These help to improve your ad’s click-through and conversion rate. Also, Google favors ads that have relevant content, and the best extensions enabled for searches.
If you’re a local business owner who wants to be found on search engines, contact Stratosphere Marketing Solutions in Westlake Village, California. Small business digital marketing is our sweet spot, and we can help you beat out the local competition and get found online! Call us for all of your digital marketing needs.