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insurance websites

Agents – Take Note of These Insurance Website Designs!

These insurance website designs are hot-off-the-press from the team at Stratosphere!

Insurers, what makes your website great? If you don’t know, you’ve got some work to do. Consumers have an incredible amount of choices for where to research and buy their insurance policies online. How do you give them a reason to visit you over all of those other websites? We’ve just launched some great new insurance website designs that will show you what makes a great website.

Pullen Family Insurance Agency

This website features a full-screen, beautiful image, which makes a perfect introduction to the tone and theme of the company! The animation on the navigation creates a user-friendly experience, while the diagonal sections break up the static nature that is so often seen outdated websites. The website doesn’t look like any other insurance web page – and this team isn’t afraid to let their personality shine. In a world of faceless insurers and nameless policies, a personal touch is extremely valuable.

The Pullen Family Insurance Agency website features stunning imagery, user-friendly pages, and one of the most powerful tools for online marketing: a blog. Aside from the technical benefits for SEO like increased traffic and improved search engine rankings, blogging shows your insurance expertise, and invites clients to communicate!

 

pulleninsurance

Goodman Insurance Agency, Inc.

This website has a full left-to-right layout which utilizes the entire width of the screen and a scroll on all the internal pages that allows content to breathe and flow. Gone are any signs of a text-heavy page, instead, this website focuses on imagery and content. Verbiage is kept to the essentials, while the sticky menu allows users to move pages seamlessly.

The rev slider improves the user experience by showcasing Goodman Insurance Agency’s services. The navigation menu is transparent which allows the website to breathe without compressing the content or imagery. Neat, huh?

 

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Club Agency

As a potential insurance buyer, who doesn’t love a bit of semiotics? The use of symbols clearly communicates to the user that Club Agency is well-versed in multiple facets of the insurance biz. The parallax scrolling background leads users to the important information about their company: contact information, social media, and blog space.

The negative space allows the guest to focus on information about Club Agency, and why to choose them. Again, there is no substitute for a personal touch – so let it shine through!

Do you need a new insurance website? Our dedicated web design team is here to help you get set up with a new, improved, and unique site. In addition, we provide top-tier marketing services. Call Stratosphere Marketing Solutions in Westlake Village, California today to get started today.

new real estate website

3 New Real Estate Website Designs Clients & Designers Alike Will Love

We really love these new real estate website designs for some of our fantastic clients! Here’s why:

In the world of real estate, digital is taking over. The majority of people will check out a listing online and only put in the effort to actually visit the home if they’re impressed with what they see on the web. Why, then, are lots of real estate agents running around with old school sites that don’t even begin to represent the talent or their home portfolio? We don’t know! What we do know is that we just launched some great new real estate website designs. No – that’s not just our opinion. Here’s what makes them great.

Cain White:

Why our designers love it.

Our designers love when they get to use large imagery (a picture’s worth a thousand words, you know). The Cain White site allows them to do exactly that. And with a video on the homepage, our team had an easy time making an engaging website.

new real estate website - cain white 

Why Cain White’s clients will love it.

Have you ever looked at the MLS? It’s a mess. The Cain White site clearly and beautifully showcases available properties, showing buyers only what they need to know without anything to distract or waste time.

Scott Ange:

Why our designers love it.

The Scott Ange site is, in one word, clean. There’s plenty of negative space to keep the eye focused on Scott’s offerings, and a minimal color palette so page visitors can get what they’re there for quickly and easily.

new real estate website - scott ange

Why Scott Ange’s clients will love it.

Scott didn’t just give his clients information about the local real estate market, he also offered info about the local area in general. With an impressive Community page showcasing the best of the Conejo Valley, this site gives its visitors the inside scoop.

SD Coast Escrow:

Why our designers love it.

At Stratosphere, our designers aim to make every site welcoming. The use of large imagery and straightforward statements are a refreshing change of pace from the text-heavy sites you’ll see across the web.

new real estate website - sd coast escrow

Why San Diego Coast Escrow’s clients will love it.

We think of escrow as anything but simple, but San Diego Coast Escrow’s site promises “escrow made easy.” As a first gesture to potential clients, they offer a website packed with resources that’s incredibly user-friendly.

Do you need a new real estate website? Our dedicated web design team can understand your unique market and tailor a site for you. Look great online – call Stratosphere Marketing Solutions in Westlake Village, California today!

Best Time for your Email Campaign

Best Time to Post: Email Campaign Edition

Want to get more out of your next email campaign? Send it out at these times.

It’s not uncommon for businesses to send out an email campaign that gets a small average open rate. In fact, according to MailChimp report, companies of 50 people or fewer, see fewer than one in every four emails they send get opened. What’s more, the average click rate is less than 3 percent! Even so, email is a free way to get people’s attention, and those 3 out of 100 opens are 3 people that could turn into clients!

If you’re not quite satisfied with seeing your emails go unopened, know that your problem could be your timing. Get more out of your mass emails to clients by following this schedule from Kissmetrics’ recent study of email marketing timing.

6:00 to 10:00 a.m. These four hours mark when people are most likely to open consumer-based marketing emails. If you want to hit them with a great consumer focused piece, aim to drop it in people’s inbox when the sleep is still in their eyes.

10:00 a.m. to 12:00 p.m. People are working. Don’t send an email during these hours or it will end up at the bottom of inboxes, or in the trash.

12:00 to 2:00 p.m. Take advantage of the usual lunch break hours to hit people with relevant news and lifestyle emails.

2:00 to 3:00 p.m. That afternoon grind will leave your email completely ignored.

3:00 to 5:00 p.m. If your email is financially pertinent, send it now.

5:00 to 7:00 p.m. Want to communicate with other businesses? B2B promotions are best sent during this window.

7:00 to 10:00 p.m. As people settle into their evenings, they start to look for exciting info. Send out your promos now!

10:00 p.m. to 6:00 a.m. Don’t bother. This is a dead time, and very few emails get opened during these hours.

Still not getting the engagement you envisioned from your email campaign? Contact Stratosphere Marketing Solutions in Westlake Village, California. As digital marketing experts, we can help you put together winning email marketing pieces and send them out at the perfect time to hook future clients—and keep you at the forefront of your current clients’ minds. Call us today!

follow up with clients

How To: Follow Up With Clients Without Being Annoying this Holiday Season

Need to follow up with clients during the holidays but don’t want to seem annoying? Here are some tips to help!

The holidays are here! You’re probably celebrating personally, but it can make things a little tricky professionally. If you’re having trouble getting responses from clients due to the time of year, we feel you… Here are a few tips to help you follow up with clients during the holidays without bugging them.

  • Acknowledge the holidays. Look, none of us like to be barraged by emails this time of year. When you do get one, it’s always nice to open it and find that the person on the other end it at least in the holiday spirit! Saying things like, “Hi ___, I hope you had a fabulous Thanksgiving and your holiday season isn’t too busy yet!” is a nice reminder that you’re celebrating the season alongside your clients!
  • Be personal. This is an amazing time of year when we all have the chance to spend more time with and put more attention on friends and family. Why not maintain that great theme in your emails? When you do have to bug (ahem, contact) your clients, try to include personal, thoughtful details to maintain the warm, fuzzy feeling of the holiday season.
  • Remind them why you’re contacting them. People are extremely busy this time of year. Don’t just push out email after email that basically says, “Hey, just following up!” Try something more specific to let your client know why it’s important they respond even in the midst of the holidays. We like to say things like, “Hi ____, I just wanted to see if you’ve had a chance to think about your blogging topics this month. It’s important we have great topics selected so we can start 2016 with strong marketing!” Giving your clients the “why” makes it clear you’re not trying to nag, you actually do need their response.

Want advice about how you can get what you need from your clients without being a pest this season? Contact Stratosphere Marketing Solutions. Our Westlake Village, California team is more than happy to lend our insight to you! Also, don’t forget that we’re here for all of your digital marketing and website needs.

Best Blog Tips Westlake Village CA

Our Best Blog Tips: Write Like You Talk

Why writing like you talk is one of the best blog tips ever. 

When’s the last time you read a full blog post?

If it’s been a while, you’re not alone. More and more of us prefer snippets over long format posts that (if we can be honest with you) can basically say the same thing.

Does that mean the blog is dead? No! In fact, blogging is one of the best ways to build your website’s authority, keep it relevant over time, and boost your search engine ranking. It gives everyone—from prospects to potential future members of your team—the chance to see what you know and what you’re all about.

The issue, then, is how to get those future clients and employees to actually sit down with your blog. The good news? We’ve got a solution for you, and it’s a pretty easy and very effective one: blog like you talk.

Here are just a few reasons taking a more conversation, casual tone when writing is one of the best blog tips in your arsenal.

  • You’ll be more relatable. We like to feel comfortable. Ergo, utilizing verbiage to which your anticipated audience is likely unaccustomed can create a chasm between you. (See what we mean?) If you want people to plug in and stay tuned, approach them like you would a friend.
  • You’ll be seen as a bigger help. Sure, you want to be seen as the authority in your industry. If you can’t convey your insider insight in layman’s terms, though, it’s not going to be very much help to your clients. They want to know you can meet them where they’re at and help them there, and a conversational tone can convey that you’ll do just that.
  • You’ll help your SEO. If you’re looking for search engine optimization (SEO) so you’ll get listed higher on Google, Yahoo!, Bing, etc., SEO’s your best friend. Search engine crawlers, which determine how high you should rank, measure your page according to the Flesch-Kincaid readability tests. A better score = a better ranking. In other words, you want an 11-year-old (or Googlebot) to be able to understand your site.

If you want more of our best blog tips or other info about driving eyes to your site and keeping them there, contact the blogging experts at Stratosphere Marketing Solutions.

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