There are quite a few benefits of lifestyle blogging. Make sure your business isn’t missing out on them!
What was the last blog your read? It was likely something related to your specific industry, or what we call a lifestyle post. Lifestyle blogs are about subjects relevant to all of us. They might cover ways to save money, hack your spring cleaning, or whip up an easy but delicious meal. They’re fun to read and helpful. In fact, there are quite a few benefits of lifestyle blogging. Is your business getting these perks from its blogs?
- Higher reader engagement. People like lifestyle posts. They’re interesting to them, so lifestyle topics can help draw readers to your blog. (Check out our case study below.)
- Better SEO ranking. Google really likes organic-sounding writing that offers the readers something valuable. In fact, in their General Guidelines they say that good search engines (and we assume they see themselves as a good one) give users helpful results. Lifestyle posts are helpful to everyone, so they’re good for your SEO.
- Higher accessibility to a broader audience. Because lifestyle topics are general, every single person who sees the link to your blog could be interested enough to click. And when they do, they get information that’s actually relevant to them.
- Better tailored to the modern consumer. We like our information bite-sized. You’re probably not going to read that 2,000-word expose, but you likely would quickly scan a few quick tips from a lifestyle post.
These aren’t just opinions. See this graph?
What type of blog do you think caused that spike? It was a little lifestyle post about the best healthy snacks for your office. As you can see, it generated 103 unique page visits. Not too bad, huh?
Following the latest trends in the blogosphere – and across the internet in general – is time-consuming. Why not let an expert fill you in on the best things your business can be doing to stay relevant and attract business in 2016? At Stratosphere Marketing Solutions, we’ll connect you with a dedicated account manager and specialized writer who will craft powerful blogs for your business. To learn more, call us today!