Why Content Marketing Outside Your Niche Is Important

Why Content Marketing Outside Your Niche Is Important

Content marketing that’s outside of your niche or comfort zone can help you reach out to a new audience. 

The end goal of content marketing is to become a leading expert on the topics that relate to your industry. When starting out, sticking to your niche is important because it is your industry, and you have to own and dominate it. But there’s only so much you can write regarding one topic until you’ve exhausted your resources. Before you reach this point, consider writing topics that are outside of your niche to keep your content flowing. It may be out of your comfort zone, but it could be worth it. Here are a few reasons why content marketing outside your niche is important and why it’s a good idea to do so.

Why Creating Different Content Is Important

  1. Reach a Bigger Audience
    Your potential client list has yet to be untapped because your content is hitting such a small target. You don’t have to start aiming outside your target, simply make your target bigger. By writing about other topics, you can reach a larger audience and possibly introduce others to your business.
  2. Increase Social Media
    Utilization of social media is essential for any company in the 21st century if you want to be discovered by potential clients. By covering many fields and releasing that content into multiple media streams, there’s a bigger chance of people finding your social media website and, by association, your brand name.
  3. Keep Your Sanity
    Writing about one topic all day long for the entire year can not only be mentally exhausting, but it can actually hurt the content itself. Even the most exciting topics can become dull after a few weeks. Mix things up at work, and mentally, by writing about something new. (Your mind will thank us.)

Whether you want social postings, blogs, or a shiny new website, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

Watch Out! Domain Name Scams Could Cost You

Watch Out! Domain Name Scams Could Cost You

If you got an unsolicited letter about renewing your domain, beware. Domain name scams are becoming more common!

You already know that the internet can be a risky place. From email phishing to digital database breaches, we’re regularly reminded that it’s important to protect ourselves online. Unfortunately, there’s a recent scam that looks legitimate and is giving us yet another reason to be wary. Domain name scams could be a sinkhole for your business’s money.

You know that your business has registered for its domain (i.e. the URL people use to find you online). You also know that you had to pay money to get – and keep – that domain. With what you’ve invested, you definitely don’t want to lose your domain. Be careful, though, what you do to keep it.

A recent scam has cropped up that reaches out to businesses saying their domain registration is about to expire. Sent via letter or email, the scam often lines up with your actual domain renewal date, making it look legitimate. But, don’t respond – and definitely don’t send money – unless it’s directly from your registrar! These scammers mine WHOIS databases to find out when different business’s domains need to be renewed.

Unless you’re contacted directly by your domain registrar, you can (and should!) ignore information you get about your domain renewal. While these scams can be a helpful reminder that you need to pay to renew your domain soon, they can also be a sinkhole for your business’s money if you’re not careful. To be safe, mark your renewal dates on your calendar and go straight to your registrar to renew.

If you don’t want to have to worry about domain registration scams, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer hosting options to our web design clients so that we can handle all of the work that comes with maintaining a domain. Our team of experts would never fall for one of these scams and can help you protect your business!

4 Ways Your Business Can Look Better on Twitter

4 Ways Your Business Can Look Better on Twitter

Struggling to maximize those 140 characters? Use these tips to look better on Twitter!

Twitter has over 310 million monthly active users. That’s a lot of eyes that could potentially be drawn to your business – if you’re using this platform well. Do you want help using this short-but-sweet social media? Here are four ways your business can look better on Twitter.

Detox your follow list.

When was the last time you cleaned out your follow list? People are more likely to follow Twitter users who have more followers than people they follow. It makes you look legitimate, since following individuals in bulk, in the hopes they’ll follow you back, is a common – though slightly spammy – way to rack up followers. If you’re following people who haven’t tweeted since 2011, this is the time to cut that tie.

Keep your branding consistent.

We recently talked about the importance of branding. Don’t forget about it when you’re on social media! Choose a header photo that fits with your website, so people see consistency when they navigate from your Twitter to your site. Similarly, select an appealing, brand-consistent profile picture.

Follow freely – to a point.

Now that your branding is solid, and your follow list is decluttered, you can engage across the Twittosphere. Find accounts with similar interests, whether that means people and businesses in your local community or others in your industry. Your follow list can be a resource to help you come up with ideas for new Tweets!

Be active.

Look, no one’s going to want to follow you if you’re boring on Twitter. Boring could mean not doing anything at all, not engaging with other people, or posting content that’s uninteresting. Make sure you keep your tweet content fresh and fun. Retweet and like other people’s posts, too. This shows that you care about your Twitter community and want to contribute to it, which will help you gather even more followers!

If this sounds like too much to add to your plate, don’t worry! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even take over – your Twitter account. Call us to learn more!

insurance websites

Agents – Take Note of These Insurance Website Designs!

These insurance website designs are hot-off-the-press from the team at Stratosphere!

Insurers, what makes your website great? If you don’t know, you’ve got some work to do. Consumers have an incredible amount of choices for where to research and buy their insurance policies online. How do you give them a reason to visit you over all of those other websites? We’ve just launched some great new insurance website designs that will show you what makes a great website.

Pullen Family Insurance Agency

This website features a full-screen, beautiful image, which makes a perfect introduction to the tone and theme of the company! The animation on the navigation creates a user-friendly experience, while the diagonal sections break up the static nature that is so often seen outdated websites. The website doesn’t look like any other insurance web page – and this team isn’t afraid to let their personality shine. In a world of faceless insurers and nameless policies, a personal touch is extremely valuable.

The Pullen Family Insurance Agency website features stunning imagery, user-friendly pages, and one of the most powerful tools for online marketing: a blog. Aside from the technical benefits for SEO like increased traffic and improved search engine rankings, blogging shows your insurance expertise, and invites clients to communicate!



Goodman Insurance Agency, Inc.

This website has a full left-to-right layout which utilizes the entire width of the screen and a scroll on all the internal pages that allows content to breathe and flow. Gone are any signs of a text-heavy page, instead, this website focuses on imagery and content. Verbiage is kept to the essentials, while the sticky menu allows users to move pages seamlessly.

The rev slider improves the user experience by showcasing Goodman Insurance Agency’s services. The navigation menu is transparent which allows the website to breathe without compressing the content or imagery. Neat, huh?




Club Agency

As a potential insurance buyer, who doesn’t love a bit of semiotics? The use of symbols clearly communicates to the user that Club Agency is well-versed in multiple facets of the insurance biz. The parallax scrolling background leads users to the important information about their company: contact information, social media, and blog space.

The negative space allows the guest to focus on information about Club Agency, and why to choose them. Again, there is no substitute for a personal touch – so let it shine through!

Do you need a new insurance website? Our dedicated web design team is here to help you get set up with a new, improved, and unique site. In addition, we provide top-tier marketing services. Call Stratosphere Marketing Solutions in Westlake Village, California today to get started today.

Tips to Better Brand Your Insurance Agency

3 Tips to Better Brand Your Insurance Agency

Want to compete with major carriers and win local business? These three tips can help you brand your insurance agency in a way that sets you apart from the competition. 

Independent insurance agencies have their work cut out for them. They have to show people that there’s a reason to deviate from the major carriers and choose a smaller, lesser known company. Fortunately, they’ve got personalized service, greater policy options, and local knowledge to back them up. But how do they spread the word? Here are a few tips to help you brand your insurance agency and win business this year.

  1. Be consistent. Why do people choose the major carriers? They know them. You can compete with that familiarity, but you need to be diligent. Make sure that every email, contract, flyer, etc. that leaves your agency has consistent branding. Over time, you can make sure people are as familiar with your logo and quality of service as they are with one of the big carriers!
  2. Be memorable. It’s worth putting in time, energy, and money towards creating solid branding now. It’s a whole lot easier (and cheaper!) to invest today than having to rebrand your agency once its name is already out there. Take your time to find branding you’ll feel proud to share during every customer interaction.
  3. Be relevant. Your branding won’t mean much to people if the messages to which it’s attached aren’t relevant. Your value, over a large carrier, is that you know your community and its people. Show that you do! Be a presence at local events and share about community happenings on social media. Keep your branding attached and you’ll be a known name in no time.

Do you need help branding your insurance agency? Whether you want to upgrade with a more active social media presence, a new logo, or a website redesign, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

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