Content marketing that’s outside of your niche or comfort zone can help you reach out to a new audience.
The end goal of content marketing is to become a leading expert on the topics that relate to your industry. When starting out, sticking to your niche is important because it is your industry, and you have to own and dominate it. But there’s only so much you can write regarding one topic until you’ve exhausted your resources. Before you reach this point, consider writing topics that are outside of your niche to keep your content flowing. It may be out of your comfort zone, but it could be worth it. Here are a few reasons why content marketing outside your niche is important and why it’s a good idea to do so.
Why Creating Different Content Is Important
- Reach a Bigger Audience
Your potential client list has yet to be untapped because your content is hitting such a small target. You don’t have to start aiming outside your target, simply make your target bigger. By writing about other topics, you can reach a larger audience and possibly introduce others to your business.
- Increase Social Media
Utilization of social media is essential for any company in the 21st century if you want to be discovered by potential clients. By covering many fields and releasing that content into multiple media streams, there’s a bigger chance of people finding your social media website and, by association, your brand name.
- Keep Your Sanity
Writing about one topic all day long for the entire year can not only be mentally exhausting, but it can actually hurt the content itself. Even the most exciting topics can become dull after a few weeks. Mix things up at work, and mentally, by writing about something new. (Your mind will thank us.)
Whether you want social postings, blogs, or a shiny new website, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.