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List your business on the Apple map

Easy Steps to Put Your Business on the (Apple!) Map

Listing your business on the Apple map – made simple.

Even though the Apple map hasn’t had the best reputation, it has certainly stepped up its game recently. If you haven’t previously bothered about potential customers finding you via Apple Maps, it’s not surprising. After all, you’ve put yourself on Google Maps (you have – haven’t you?) and Apple Maps only works for Apple users. But now that there are promising improvements and plenty of iPad, iPhone, MacBook, and nifty Apple Watch users, it’s time to list your business on the Apple map.

Ample Opportunity for Apple Users

The Apple map lets users search for businesses by type, and will indicate whether those businesses allow payment by Apple Pay. This is a major plus for your company if you do support Apple Pay, as this feature could encourage Apple users through your front door. Because the map is located on so many of the Apple products, it’s built-in for easy access for users to find locations that suit their needs.

Get Connected

To put your business on the Apple Map, use the Map Connect feature. Similar to Google Maps listings, Map Connect allows you to enter and edit all your business details, including the address, phone number, social media accounts, website, and opening hours. Always ensure this information is double (and triple!) checked for accuracy before submitting.

Check It

Once you’re up and running, make sure that your business shows up for the following queries:

  • Business name + city
  • Business name + city + state
  • Business name + street address
  • Business name + street address + city
  • Business name + street address + city + state
  • Business phone number

Having some trouble getting your business listed? Whether you need social postings, blogs, a new website, or a helping hand in your business’s digital marketing techniques, give the pros a call at Stratosphere Marketing Solutions in Westlake Village, California.

Local Business Google Ads

Three Reasons Your Local Business Needs Ad Location Extensions

Is your local business paying for advertising on search engines? You won’t want to miss out on this feature.

For local businesses, there are a lot of ways to run paid advertising on search engines. One of the most important (and easiest!) things a local business can do to maximize their search advertising return on investment is to turn on location ad extensions.

When you use this feature, the user can see your business location and phone number. In turn, you can specify a radius around your business location to show your ads to people within the range.

Here’s how location extensions in ads help your business!

They reach local searchers.

If you’re looking for a quick caffeine fix, you’re likely to go to the closest coffee shop – unless that business doesn’t pop up on the results! Google’s location extensions are required so that ads show up on local search results and Google Maps. Users who search for location-specific information may have a high purchase intent. Therefore, they’re more likely to call or visit a business.

They encourage contact.

Over half of all searches are conducted on mobile devices. With that said, you should optimize all your search engine marketing for mobile search. Your ads are no exception! Mobile ads with location extensions encourage the user to click a button to call your business straight away, or better yet, pop in for a visit now that they know the address!

They sell.

Ad extensions give your more availability to promote your business’s address, phone number, and hours. These help to improve your ad’s click-through and conversion rate. Also, Google favors ads that have relevant content, and the best extensions enabled for searches.  

If you’re a local business owner who wants to be found on search engines, contact Stratosphere Marketing Solutions in Westlake Village, California. Small business digital marketing is our sweet spot, and we can help you beat out the local competition and get found online! Call us for all of your digital marketing needs.

Digital Marketing SEO Violations

Digital Marketing No-Nos: SEO Violations That Can Kill Your Rankings

When you’re perfecting your digital marketing skills, know what SEO mistakes to avoid.

Business owners, even though you may have only just wrapped your head around the digital marketing basics, it’s time to learn which SEO strategies hurt your rankings. It’s a full-time job to make sure your SEO isn’t hindering your website rankings! Certain SEO violations can damage your site’s organic visibility and make it harder for you to appear in search results.

Check out the following digital marketing SEO no-nos:

Keyword Stuffing

Have you ever heard that too much of a good thing can be bad for you? Well, this certainly applies to SEO keywords! Don’t be too greedy. Previously, people used keyword stuffing as a way to rank their page for multiple keywords in search engines. Fortunately, Google is smarter now – they’ve updated their spam algorithm to drop rankings for pages that keyword stuff.

Low-Quality Content

Having low-quality content on your site can damage your SEO because Google and other search engines are looking for pages with relevant information. If you duplicate content from another site or web page or post thin content, it’s not considered as valuable to searchers!

Neglecting Social Media

Social media is more powerful than many people realize; some business owners don’t take it seriously because they think of teens and meaningless posts. Contrary to popular belief, social network sites can generate a lot of business for your organization! While social signals are not currently a factor in ranking websites, content that is posted to social channels tends to have an edge in search rankings.

Keep your website at the top of its game (and the top of the search results page!). Let the professionals take the lead to get your website and SEO rankings up to scratch. To learn more about how digital marketing can help you extend your network and get more business, contact Stratosphere Marketing Solutions in Westlake Village, California.

New Year's Resolution: Improve Your Business's Digital Marketing

New Year’s Resolution: Improve Your Business’s Digital Marketing

Add cultivating the best marketing strategy to your 2016 resolutions for your business.

On New Year’s Eve Eve, we’re all thinking about our resolutions for the coming year. You’ve probably made a number of personal resolutions, from making a bigger impact to being healthier in the coming months. Have you resolved to do anything for your business, though? In our modern age, one of the absolute best things you can do for your business is commit to improving your digital presence. Here are a few ways to actually keep your New Year’s resolution to be your business’s best self online through great digital marketing!

Look back.

While it may not immediately seem like the best use of your time, reflection is invaluable. It’s important to take the time to look at your analytics and engagement and see what’s been working and what hasn’t. Armed with that information, you’ll be best able to make an effective plan for the coming year.

Be consistent.

One of the most important pieces of branding, marketing, and search engine optimization is consistency. Did you know that Google is more likely to feature your business higher on its ranking page if your business name and address are written exactly the same on all sites and directories, down to the littlest punctuation marks? Aim to have consistent naming, logo usage, and message in 2016.

Make a budget and schedule.

In past years, businesses spent 10 percent or more on their digital marketing. As our world becomes more digital, that number will only increase. Create a realistic budget and marketing schedule for your business so you don’t put too much strain on your bottom line or your time. Then, execute!

Are you unsure how to make the most of your digital marketing in 2016? Talk to the experts! Our dedicated team at Stratosphere Marketing Solutions in Westlake Village, California serves businesses all over the country by helping them be their best selves digitally. Make the most of the coming year by contacting us today!

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