If you’re having trouble writing for your blog, use these easy tips.
Blogging isn’t easy. It requires time, thought, and good writing. Even if you can find the hours in the day and mental energy to sit down at the computer and write a blog, putting together an engaging piece can be a challenge. The good news? You can use these blog writing tips to craft better blogs that earn you better engagement.
- Ask questions. Do you want people to actually read your blogs? Are you hoping to inspire them to some sort of action (like calling your business)? You probably answered yes to those questions, so you’re reading this sentence. Start your blog by asking questions that your readers will answer with an emphatic, “Yes!” That way, you get engagement from the get-go and set them up to agree with the rest of your blog.
- Use second person. We’re self-centered by nature. So when you use second person (e.g. you, your, yours), people feel like you’re focusing on them – and they like it. Using second person makes it easier for your audience to engage.
- Make it easy. In our information-saturated age, people like bite-sized bits. Use bullets, bolded words, and regular paragraph breaks (see what we did here?) to make reading through your content feel manageable to your readers who want to be able to skim it in 5 seconds.
Are you tired of writing your own blogs? Or running out of time to do it? Or even not doing it at all?! To have 100% original, expert-level blogs written just for your business, contact Stratosphere Marketing Solutions in Westlake Village, California. As digital marketing experts, we can take over your blogging – ensuring you have a carefully crafted blog each week to drive online engagement and search engine ranking improvement. To learn more about the blog packages we offer, SEO-focused blogging, or any of our digital marketing services, call us today!