Tips to Better Brand Your Insurance Agency

3 Tips to Better Brand Your Insurance Agency

Want to compete with major carriers and win local business? These three tips can help you brand your insurance agency in a way that sets you apart from the competition. 

Independent insurance agencies have their work cut out for them. They have to show people that there’s a reason to deviate from the major carriers and choose a smaller, lesser known company. Fortunately, they’ve got personalized service, greater policy options, and local knowledge to back them up. But how do they spread the word? Here are a few tips to help you brand your insurance agency and win business this year.

  1. Be consistent. Why do people choose the major carriers? They know them. You can compete with that familiarity, but you need to be diligent. Make sure that every email, contract, flyer, etc. that leaves your agency has consistent branding. Over time, you can make sure people are as familiar with your logo and quality of service as they are with one of the big carriers!
  2. Be memorable. It’s worth putting in time, energy, and money towards creating solid branding now. It’s a whole lot easier (and cheaper!) to invest today than having to rebrand your agency once its name is already out there. Take your time to find branding you’ll feel proud to share during every customer interaction.
  3. Be relevant. Your branding won’t mean much to people if the messages to which it’s attached aren’t relevant. Your value, over a large carrier, is that you know your community and its people. Show that you do! Be a presence at local events and share about community happenings on social media. Keep your branding attached and you’ll be a known name in no time.

Do you need help branding your insurance agency? Whether you want to upgrade with a more active social media presence, a new logo, or a website redesign, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

DIY Marketing

Don’t DIY with your Marketing!

How messing with your marketing yourself can get you into trouble.

We live in the internet age, and tons of information is available at our fingertips – literally. It makes sense that we’ve become a bunch of DIYers. Why wouldn’t we do things ourselves when we have the information we need to get it done how we want, when we want?

We’ll tell you why. In at least one area, doing it yourself isn’t advisable. Specifically, here are a few reasons why our team – who’s seen every type of marketing out there – says you shouldn’t DIY with your marketing for your small business.

  1. You need a map. Would you head out to a destination without knowing how to get there? Probably not. Similarly, you can waste a lot of time and energy trying to kick start your own marketing without even heading in the right direction! Don’t give up precious hours doing something that won’t work.
  2. You need consistent branding. We agree, nobody knows your business like you. With all the other things on your plate, though, you might not always have the time to craft perfectly branded social media posts and email campaigns. Fortunately, a professional marketing team does!
  3. You might get stumped. You might go strong on your marketing for weeks… until you run out of ideas. Then you’ll have to spend even more time researching ideas for future marketing materials. Save yourself the hassle!

It’s sort of like dealing with the electricity system in your house. Sure, you could. You also could electrocute yourself, fry your system, or even burn your house down! With electricity – as with marketing – it’s best to call in a pro.

One of the hardest parts of handing over your marketing is knowing who to give it to. If you want to talk to someone you can trust with your business’s reputation, contact Stratosphere Marketing Solutions today. We’re digital marketing experts (Don’t believe us? Check out our portfolio) in Westlake Village, California. Our dedicated team is ready to help your company get the recognition it deserves in our modern business world.

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