Expect to see these digital marketing trends this year.
As we settle into 2018, businesses should consider how to step up their digital marketing strategies this year. One way that businesses can effectively leverage the power of the web is by staying up-to-date with the newest marketing trends. Here are some of the trends you should adopt this year.
- Live Video
While live video isn’t new, you should expect this trend to explode this year. Not only is this platform popular with marketers, but consumers also love live video as well. In fact, stats from Facebook show that live videos get three times more views that traditional blog posts. If you want to get your business started with live video, you can use it to give followers a behind-the-scenes look at an event, show off displays and promote sales, introduce your followers to your employees, and advertise exclusive deals to those watching the video.
- Mobile Everything
If you have procrastinated in optimizing your website for mobile use, then 2018 is the year to get it done. This is because mobile device use is projected to outpace the use of laptops and desktop computers for web browsing and video streaming. Make sure your business is ready for this change by optimizing your website to function properly on smart phones, tablets, and other mobile devices.
- Content Marketing
While content marketing has always been an important digital marketing strategy, expect its influence to grow this year. Whether your business relies on blog posts, video uploads, infographics, social medial updates, or so on, make sure you your content marketing game is strong in 2018.
These are some of the digital marketing trends that will explode in 2018. Are you looking to create the most successful and effective digital marketing strategy for your business? Then contact the experts at GTK Analytics. Our experienced team is ready to assist you with all your digital marketing needs.